Data Processing Guide

After the EngageLab SDK is initialized on your application or website, it will collect data. For more information, please refer to Data Collected by the EngageLab SDK.

The data collected by the EngageLab SDK is generally not PII (Personally Identifiable Information), except for any sensitive user information you pass to us as data tags. Please remember that linkable data (such as name or birthday) is still considered PII, even if it is not sensitive data. Customers handling PII need to develop a privacy policy that outlines what they store.

This guide will explain how to use EngageLab without sending personal user data.

Personal Information Sent as Data Tags

EngageLab requires you to obtain proper consent for any data you send to us, including any personal data you may send as data tags or other fields.

For example, if you send the user's phone number to us, you must ensure you have obtained all necessary consent.

Some data is automatically collected by the EngageLab SDK. The full list of automatically collected information can be viewed here: Data Collected by the EngageLab SDK.

You can exclude fields by modifying our SDK code, or use the provided helper methods to customize these fields. Instructions and examples for each method are provided below.

Obtaining User Consent

To meet any compliance requirements, you should not initialize the EngageLab SDK before the user has consented to the privacy policy. Please perform the initialization after the user has consented to the privacy policy.

Push Tokens

Push Tokens are generally not considered PII data, as you cannot share Push Tokens with others, nor can you use it to contact that person or determine any information about that person. However, we recommend disclosing in the privacy policy that data is shared with third parties for the purpose of sending personalized or targeted notifications. This is the case regardless of which service you use.

Deleting User Data

For more detailed information on deleting user data, please refer to the Delete User API.

Deleting Notification Data

Notification records sent through EngageLab will be deleted approximately 30 days after being sent.