Product Overview

EngageLab MA (Marketing Automation) is an omnichannel marketing automation platform designed to enhance enterprise marketing efficiency and boost user conversion rates. It achieves this through contextual and personalized user journey design, precise omnichannel engagement, AI-driven strategy optimization, and advanced insights analysis.

Product Usage Path

Create a Project

Create a project to manage and execute your business operations.

Data Requirement Planning

Before designing event tracking, it is essential to understand the business scenarios, map out and validate business processes, user operation flows, and various segmented scenarios. Define user behavior paths based on the specific operational methods and processes of users on the product.

Scenario Decomposition Strategy: Analyze the business, establish standards, define goals, formulate strategies, and develop actionable plans.

Data requirement planning forms the foundation of business development and has a direct impact on subsequent data applications and business operations. We should try to avoid the following common problems:

• Inefficient tracking: In some cases, tracking is planned with a "better too much than too little" approach due to concerns about incomplete tracking affecting business analysis. This often results in a large number of unused historical tracking points, leading to an accumulation of redundant events. When designing the tracking system, it is crucial to repeatedly validate whether these tracking points are aligned with core business metrics. Failing to do so not only increases storage and traffic costs but also wastes valuable time for product and development teams.
• Missing key information in tracking: As product operation personnel, when using tracking events or event attributes for business analysis, it is often discovered that key events are missing, or the key event attributes of tracking events are missing, resulting in inaccurate analysis results and hindering business operations. Therefore, it is worth spending more time thinking and planning about which tracking events are needed and what event attributes are required for those tracking events.
• Missing tracking documentation: When creating tracking points, try to standardize naming and clearly document the triggering timing of the tracking points. This information is an important basis for other colleagues to understand and use the tracking events.

Data Collection Plan Design

Design tracking points based on your industry scenarios and general business scenarios. You can contact EngageLab technical support for guidance.

Data Collection and Tracking Implementation

EngageLab MA offers Android, iOS, and Web SDKs, as well as REST API interfaces, to facilitate the reporting of user data and behavior events.

1. Add Data Sources

• Data Source Setup Guide

2. Create Events and Attributes (Optional)

• Event Management
• Attribute Management

3. Report Data via SDK or API

• Android SDK Integration Guide
• iOS SDK Integration Guide
• Web SDK Integration Guide
• Rest API Event Reporting

Build a User System

• Understand the generation of unique user IDs
• Set user identifiers on Android, iOS, and Web

Add Reach Channels

EngageLab MA currently supports five communication channels: AppPush, WebPush, Email, SMS, and WhatsApp.

If you have additional channel requirements or wish to integrate the above messaging channels from other service providers, you can contact our sales team.

Launch the User Journey

After the basic configuration is completed, you can start to design your user journey.

1. Select a group of users who can enter the journey based on user attributes.
2. Set user behavior events and the conditions that need to be met.
3. Set the message sending channel.
4. Set the journey exit conditions.
5. Report an event for journey testing.

For the journey design, you can refer to the Journey case.