Journey Analysis

After starting, a "Statistics" button will appear in the upper right corner of the page. Clicking this button will open the Journey statistics page. You can also click to view the Journey statistics page from the operation items on the Journey list page.

1. Journey Statistical Indicators

• Number of Participants: It refers to the number of users who enter the Journey. If the same user enters the Journey multiple times, it will be counted multiple times.
• Number of Target Conversions & Target Conversion Rate:
  • Number of Target Conversions: It refers to the number of users who exit the Journey due to achieving the conversion target.
  • Target Conversion Rate: The calculation formula is the number of target conversions divided by the number of participants.
  • Special Instructions:
    • Converted users can register across multiple activities or canvases. If a user completes the same conversion behavior within the conversion periods of two different Journeys received, then the user will be registered as an effective conversion once in each of these two Journeys.
    • If a user enters the Journey multiple times and completes multiple conversions, it will be counted according to the actual number of completions.
    • If a user exits this journey after completing all steps (assuming no re-entry), the system will continuously detect the conversion situation until the end of the time window, instead of stopping the monitoring when the user exits the journey.
• Number of Completions & Completion Percentage:
  • Number of Completions: It refers to the number of users who run through all the message sending processes and normally exit after the Journey ends.
  • Completion Percentage: The calculation formula is the number of completions divided by the number of participants.
• In-Process & In-Process Percentage:
  • In-Process: It refers to the number of users who neither exit in advance nor reach the end node and then exit. The calculation method is the number of participants minus the number of early exits, and then minus the number of completions.
  • In-Process Percentage: The calculation formula is the number of "in-process" users divided by the number of participants.
• Trend Chart: It supports viewing by hour and by day dimensions to more intuitively understand the trend of data changes.

2. Statistical Display Indicators of the Message Component

After the workflow is started, a component button will appear in the upper right corner of the Message component. Clicking the statistics button in the upper right corner of the Message component will open the data statistics pop-up window of the current message component.

Basic Indicators:

• Sent: The total number of users who sent messages.
• Delivered: The number of delivered users & Delivery rate
• Clicks: The number of users who clicked & Click-through rate
• Conversion Event: The number of target conversions, the specific number of conversions made by users after receiving the message & Target conversion rate
• Revenue: The total revenue brought by users who received the message within the set conversion window

Sending Records:

• MessageID: Corresponding to the unique message ID of each message channel
• Target ID: Corresponding to the unique user/device ID of each message channel
• Message Status: Displayed according to the value of the callback message status
• Sending Time: The sending time is displayed according to the organization's time zone

Calculation Rules for the Number of Target Conversions

Converted users are used to attribute specific user operations to an interaction point, that is, to track that users have completed a certain target operation related to the message. The following are some key points on how to handle multiple conversions:

1. Calculate Conversions Based on Users Instead of Devices: Conversion records are based on each user, not each device. Therefore, even if the message is sent to multiple devices, a single user can only be converted once in a marketing campaign. For example, if the conversion target of a campaign is "Complete any purchase" and the user makes two purchases within the conversion period, the system will only count one conversion.
2. No Need to Open or Click the Message: As long as the user completes the specified conversion operation within the conversion window period, even if they do not open or click the message, the system will consider it a successful conversion.
3. How to Calculate the Number of Target Conversions in the Message Dimension: Start timing after a message is sent, and if the user completes the target conversion within the conversion window period, it will be counted as the target conversion of this message.

Revenue Calculation Rules

1. Time Window: Revenue calculation should be carried out within a specific conversion window, that is, the time period starting from when the user receives the message.
2. Associate Conversion Targets: Only the specific conversion operations related to the message completed by the user who received the message within the conversion window will be included in the revenue. For example, a purchase made by a user after receiving the message.
3. Single Calculation: For the same user, if multiple purchases are made within the conversion window, only the total revenue brought by them will be calculated, rather than repeated counting.

Revenue Calculation Formula

Assume:

• Purchase Amount: The amount of each purchase made by the user
• User Count: The number of independent users who completed the purchase within the conversion window

Then the revenue calculation formula can be defined as: within the conversion window, calculate the total sum of the purchase amounts of all relevant users.

Example

• User A received the message and purchased goods worth $50 within the conversion window.
• User B received the message and purchased goods worth $30 within the conversion window.
• User C received the message and purchased goods worth $20 within the conversion window.

Then, the total revenue is calculated as: Revenue = 50 + 30 + 20 = 100