EngageLab SDK Data Collection

Below are the data fields collected automatically, manually, and with user consent by the EngageLab SDK MA feature. To customize which data is collected and how to manage user consent for data collection, please read our Data Processing Guide.

Data Fields Automatically Collected by the SDK

Device Attributes

Data automatically collected by the SDK. For business purposes, some data will be collected by default and cannot be disabled to ensure minimal data collection; some data can be disabled, but certain features may not be available after disabling.

Attribute Classification	Attribute Information	Attribute Description	Collection Platform	Is Collection Closure Supported?	Is it Collected by Default?
Application Information	App Key	The Appkey value of Android, iOS, and Web applications	Android, iOS, Web	No	Yes
	App Name	The name of Android and iOS apps, and the name of the data source on the Web side	Android, iOS, Web	No	Yes
	App Channel	The channel value configured when integrating the SDK	Android, iOS, Web	No	Yes
	Platform Type	The platform type, such as Android, iOS, Web	Android, iOS, Web	No	Yes
	App Version	The version number of the developer's application	Android, iOS	No	Yes
	EngageLab SDK Version	The version number of the EngageLab SDK	Android, iOS, Web	No	Yes
	EngageLab RegistrationID	The unique identifier of the EngageLab device	Android, iOS, Web	No	Yes
	WebPush RegistrationID	The push identifier of WebPush	Android, iOS, Web	No	Yes
	Notification Status	Whether the notification is enabled	Android, iOS, Web	No	Yes
Device Network	Mobile Operator	The mobile operator	Android, iOS	Yes	Yes
	Mac Address	The Mac address	Android	Yes	No
	Network Type	The network type, such as wifi, 2g, 3g, 4g, 5g	Android, iOS	No	Yes
Device Location	IP Address		Obtained from the backend	Yes	No
	Country Code	The country code parsed according to the IP address	Obtained from the backend	Yes	No
	Country Name	The country parsed according to the IP address	Obtained from the backend	Yes	No
	City	The city parsed according to the IP address	Obtained from the backend	Yes	No
	Province	The province parsed according to the IP address	Obtained from the backend	Yes	No
Device System	IDFA	IDFA	iOS	Yes	No
	IDFV	IDFV	iOS	Yes	No
	Android ID		Android	No	Yes
	Android IMEI	Android IMEI	Android	Yes	No
	Android OAID	Android OAID	Android	Yes	No
	Android Advertising ID	Android Advertising ID	Android	Yes	No
	GAID	Google Advertising Identifier (GAID)	Android	Yes	No
	Device Brand	The device brand, such as apple	Android, iOS, Web	No	Yes
	Device Product Name	The device product name	Android, iOS, Web	No	Yes
	Device Manufacturer	The device hardware manufacturer	Android, iOS, Web	No	Yes
	Device Model	The device model	Android, iOS, Web	No	Yes
	Device Timezone	The device timezone	Android, iOS, Web	No	Yes
	Device Timezone ID	The device timezone ID, following the naming convention of the IANA Time Zone Database, in the format of Area/City	Android, iOS, Web	No	Yes
	System Language	The current language of the device terminal system	Android, iOS, Web	No	Yes
	System Country Code	The country code set by the device terminal system	Android, iOS	No	Yes
	ROM Version	The ROM version of the Android device terminal	Android	No	Yes
	Operating System	The operating system, such as ios, android, harmony, Windows, Linux	Android, iOS, Web	No	Yes
	System Version	The system version	Android, iOS, Web	No	Yes
	Screen Width	The screen width, the size of the resolution (width), unit: pixel	Android, iOS, Web	No	Yes
	Screen Height	The screen height, the size of the resolution (height), unit: pixel	Android, iOS, Web	No	Yes
	Screen Resolution	The screen size, the length of the diagonal, unit: inch	Android	No	Yes
	Pixel Density DPI	The pixel density DPI	Android	No	Yes
	Screen Orientation	Whether the device orientation during operation is landscape or portrait	Android, iOS, Web	No	Yes
	Browser Name	The browser name	Web	No	Yes
	Browser Version	The browser version	Web	No	Yes
	Browser Language	The browser language	Web	No	Yes

Standard User Attributes

The information of standard user attributes is automatically calculated by the system, and it is not supported to turn off the collection.

Attribute Information	Attribute Description
Creation Time	The time when the user was first created in EngageLab
Last Active Time	The background updates the active time of the EUID with the itime of the event each time an event is reported.
First Session Start Time	The itime of the first 'Session Start Event'
Last Session Start Time	The itime of the last 'Session End Event'
Purchase Amount	Calculate the purchase amount based on the purchase event
Purchase Count	Calculate the number of purchases based on the purchase event
Last Purchase Time	Calculate the time of the last purchase based on the purchase event
First Referrer Page URL	The referer_url value reported for the first time in the events reported by the user
First Referrer Page Domain	The referer_host value reported for the first time in the events reported by the user
First UTM Source
First UTM Medium	The value reported for the first time in the events and user attributes reported by the user
First UTM Keyword	The value reported for the first time in the events and user attributes reported by the user
First UTM Term	The value reported for the first time in the events and user attributes reported by the user
First UTM Campaign	The value reported for the first time in the events and user attributes reported by the user
First UTM ID	The value reported for the first time in the events and user attributes reported by the user

Manually Send Data to EngageLab

We have defined some recommended attributes and contact information, and you can send this data to EngageLab as needed.

In addition, you can also define more business fields and send data as needed.

Recommended User Attributes

Attribute Information	Attribute Description
First Name
Last Name
Full Name	The user's full name
Birthday	The user's birthday
Gender	The user's gender
Country	The code of the country where the user is located
City	The city where the user is located
Province	The province where the user is located
Address	The user's address
Location	The latitude and longitude of the user.
Postal Code	Postal code
Language	Language
Time Zone	Time zone
Time Zone ID	Time zone ID

Contact Information

After setting the contact information, it can be used as the sending target of the message channel.

Contact Information	Available Channels
Email	Email
Mobile Phone	SMS, WhatsApp
LandLine Phone	SMS, WhatsApp
WhatsApp Phone	SMS, WhatsApp