Jacob Morrow
2024-09-12 17:51:44
Looking for the best email marketing app for Shopify to help your store grow? Many Shopify store owners suffer from the problem of searching for a tool that will enable them to effectively connect with a customer, recover lost sales, and launch automated campaigns.
It might be hard to choose appropriate apps but don't worry, as in this article, we will list some really good options that will help you solve those very problems and take your email marketing to the next level.
Whether you are a beginner just starting out or a more advanced user looking to pick up some better tools, we have you covered.
Part 1: What is Email Marketing in Shopify?
Email marketing on Shopify is the way to contact customers with personalized, automated email campaigns. Shopify Mail fits perfectly into your Shopify settings so you can stay in touch with customers based on their behavior, purchases, and communications.
Some common examples include:
- Abandoned cart emails: remind customers about items left behind in the cart.
- Welcome sequences: Welcome new subscribers with a series of welcome emails.
- Promotional campaigns: Let customers know about an upcoming sale, new product, or any special offer.
Automated emails help Shopify merchants maximize their customer engagement, avoid customer churn, and increase conversion rates. From converting abandoned carts into actual sales to customer nurturing by offering welcome promotions, email marketing proves to be one of the best tools for Shopify merchants.
Part 2: What Are the Benefits of Using Email Marketing Services for Shopify?
Some of these main benefits of using Shopify email marketing services revolve around enabling businesses to grow and increase their revenues:
- Automation: Tasks like welcome emails, follow-ups, and reminders for abandoned carts are effortless to automate.
- Personalization: Customizing the messages based on customers' buying history, behavior, and preferences.
- Increased Conversions: Encourage customers to purchase by delivering personalized and timely emails.
- Customer Engagement: Regular updates, promotions, and newsletters to keep customers informed and engaged.
- Cost-Effective: High ROI compared to other marketing methods, making it affordable for most businesses.
Part 3: 10 Best Free Email Marketing Apps for Shopify
As you may know, there are hundreds of apps out there when it comes to email marketing for Shopify. But most of them are either too expensive or just a waste of time and effort.
Here’s our list of the top 10 best free email marketing apps for Shopify:
1. EngageLab
EngageLab is an all-in-one marketing platform for Shopify users. This platform solves the need for seamless integration into Shopify, allowing businesses to create and automate personalized email campaigns such as welcome sequences and abandoned cart recovery.
Key Features:
- Easily create and send email marketing & web push campaigns
- Launch email automations like Back in Stock, Browse Abandon, and Price Drop
- Data report, measure delivery and tracking indicators, analyze marketing effects
- Provide preset templates, drag and drop editing, quickly create templates
Pros:
- Use directly in Shopify admin with User-friendly interface
- Free plan witn 2,500 emails for up to 250 contacts , up to 100 web push subscribers.
- Performance tracking in real-time
- Email templates for professionals
- High rates of deliverability
- Multi-channel marketing support with the help of email and SMS.
Cons:
- Advanced functionality requires paid packages
- A few customization options in the free version
2. Klaviyo
Klaviyo is a leading email marketing platform that seamlessly integrates with Shopify, offering deep insights and automated campaigns to help businesses grow. This platform is known for its robust segmentation and data-driven approach, allowing users to create hyper-targeted email campaigns.
Key Features:
- Powerful customer segmentation for personalized campaigns
- Integration with Facebook, Instagram for ad campaigns
- A/B testing for optimal email performance
- Automated workflows for email series like abandoned cart recovery
Pros:
- Free plan for up to 500 emails/month for 250 contacts
- Seamless Shopify integration with real-time data sync
- Highly customizable email automations
- Strong analytics and reporting tools
Cons:
- Steep learning curve for beginners
- Advanced features are locked behind higher-tier plans
3. Mailchimp
Mailchimp is one of the most popular email marketing platforms globally, providing a wide range of tools to both small and large businesses. Its seamless integration with Shopify helps store owners easily manage email campaigns, targeting customers with tailored messages.
Key Features:
- Drag-and-drop email builder with pre-designed templates
- Automated customer journeys like welcome and follow-up emails
- Audience segmentation and targeting based on customer behavior
- Detailed performance tracking and reporting
Pros:
- Easy-to-use interface with a wide range of features
- Free plan available for up to 2,000 contacts
- Advanced analytics dashboard for tracking campaign performance
Cons:
- Limited customer support for free users
- Some advanced features require higher-tier plans
4. Brevo (formerly Sendinblue)
Brevo is an all-in-one marketing platform that integrates email, SMS, and CRM functionalities for Shopify users. Its affordability and ease of use make it ideal for small businesses looking for a cost-effective solution.
Key Features:
- Email and SMS marketing automation workflows
- Advanced segmentation tools for targeted campaigns
- Transactional email functionality for Shopify notifications
- Real-time campaign tracking and analytics
Pros:
- Free plan with up to 300 emails per day
- Supports SMS marketing
- Easy-to-use interface with powerful automation tools
Cons:
- Limited email design capabilities in the free plan
- Advanced features are paid
5. Shopify Email
Shopify Email is the native email marketing tool by Shopify, designed to help merchants easily send branded email campaigns directly from their Shopify store. It simplifies the process of engaging with customers without requiring third-party integrations.
Key Features:
- Pre-built templates that automatically pull store branding
- Direct integration with Shopify, no third-party app needed
- Simple email performance tracking
- Customization options for product linking within emails
Pros:
- Pre-built templates that automatically pull store branding
- Direct integration with Shopify, no third-party app needed
- Simple email performance tracking
- Customization options for product linking within emails
Cons:
- No free plan, pay-per-email model
- Limited features compared to other email platforms
6. GetResponse
GetResponse is a versatile email marketing tool that offers Shopify users the ability to manage email campaigns, webinars, landing pages, and even CRM functionalities, making it suitable for larger businesses with diverse marketing needs.
Key Features:
- Email automation with custom workflows
- Webinars and live chat features
- Landing page builder for lead generation
- Integration with Shopify and other eCommerce platforms
Pros:
- Free plan with basic email marketing features
- Great for advanced marketers needing multi-channel tools
- Strong reporting and analytics tools
Cons:
- Steeper learning curve for beginners
- More advanced features require paid tiers
7. Constant Contact
Constant Contact is a straightforward email marketing platform known for its ease of use and excellent customer support, making it ideal for small businesses and beginners who want to get started quickly.
Key Features:
- Drag-and-drop email editor
- Customizable email templates
- Event management tools
- Real-time tracking and reporting
Pros:
- Simple setup and user-friendly interface
- Free email templates for easy design
- Strong customer support
Cons:
- Limited automation in the free plan
- Pricing can become steep for larger contact lists
8. MailerLite
MailerLite offers a simple yet powerful solution for Shopify store owners who need a lightweight, beginner-friendly email marketing tool with essential features.
Key Features:
- Drag-and-drop email editor for easy design
- Pre-built automation workflows for email marketing
- Landing page builder for lead capture
- Real-time campaign tracking and analytics
Pros:
- Free plan for up to 1,000 subscribers
- Simple and intuitive interface
- Great for beginners with no technical experience
Cons:
- Limited advanced features
- Basic design capabilities compared to competitors
9. Drip
Drip is a highly focused email marketing platform for eCommerce businesses. With Shopify integration, it enables personalized customer journeys and advanced automation workflows to enhance your sales efforts.
Key Features:
- Advanced automation workflows tailored for eCommerce
- Customizable email templates for promotions
- Detailed campaign performance tracking and reporting
- Real-time customer data for better segmentation
Pros:
- Perfect for Shopify stores focused on eCommerce
- Strong automation and real-time data features
- High deliverability rates
Cons:
- More expensive than other platforms
- May be overwhelming for beginners
10. ActiveCampaign
ActiveCampaign is one of the most advanced email marketing platforms available, known for its powerful automation and CRM integration, which makes it a great choice for businesses looking for more in-depth tracking and customization.
Key Features:
- Advanced email automation builder with CRM integration
- Split automation for A/B testing
- Pre-built templates and workflows
- Real-time customer journey tracking
Pros:
- Powerful automation and CRM features
- Excellent segmentation tools
- Free migration from other platforms
Cons:
- Learning curve for beginners
- Higher-tier plans can be expensive
Part 4: How to Use Email Marketing in Shopify for Free – EngageLab
If you want to get started with email marketing on Shopify, EngageLab is going to be the best service to get started with because it's free. Below is a step-by-step guide on how to begin with the free plan of EngageLab.
- 1. Find EngageLab: Visit the Shopify App Store and search for EngageLab, or visit EngageLab on Shopify.
-
2. Install and Authorize: Click on 'Add app' to start
installing EngageLab. Allow the installation of the application to take
place by granting all permissions.
-
3. Connect Your Account: Log into your EngageLab account or
sign in/sign up for a new account.
- 4. Set Up Your Organization: You will be able to create a new organization or link an existing one to your EngageLab account.
-
5. Activate Your Free Plan: After creating your account,
you will have a free plan that allows sending up to 2,500 emails to 250
subscribers on a monthly basis. The free plan includes an email editor,
email templates, scheduling, warm-up sending, A/B testing, simple
automation, and an unsubscribe page.
What You Need Before Sending Email
-
Have Subscribers: Make sure your subscribers are listed in
Shopify's Customers section. They will automatically show up in EngageLab.
You can also organize them in Shopify for better targeting.
- Add a Sender: Select from the default sending domain from EngageLab or add your domain after upgrading your account.
-
Create an Email Template: Design your email from the editor
in EngageLab and select the template you wish to use for your email.
- Set Up Your Campaign: In the Campaign section, you can add tasks to your email. Select your recipients, sender, reply address, email template, tracking settings, warm-up options, and send time. You also have the option to schedule emails for later.
Conclusion
Choosing the best email marketing app for Shopify can make a big difference in your store's success. EngageLab Tools is, in fact, a user-friendly and powerful solution to help manage email campaigns, with many features that might help you reach out to customers and drive sales. Its free plan is a great way to get yourself started without any difficult, upfront costs.
Are you ready to enhance your email marketing efforts? Sign up for EngageLab today and start making the most of your email campaigns.
