50+ Best Black Friday Email Subject Lines for Black Friday Marketing [2024]

Landing in the customer inboxes is every brand’s priority, but what’s more important is getting the email opened. And that’s what the email subject line can do.

During Black Friday, businesses send a lot of emails. To stand out from the crowd, they must master the Black Friday lines for the email subject. It not only catches the reader's attention but also increases the open rate.

Let’s uncover the best practices to reach perfection in the Black Friday email subject lines. Discover some actionable tips with 50+ subject line examples.

Part 1: How to Write the Best Black Friday Email Subject Lines? [Key Points]

For better open rates, here are the key points you should consider.

• Short and Concise: Keep your email subject line short and concise. Convey the message in as few words as possible. Be clear and to the point.
• Use Action Verbs: Attract attention by using catchy words that compel users to take action. Use words like "Save, "Grab, "Discover," "Enjoy," and "Avail".
• Emphasize Value: People are more concerned about the value you offer. Tell the benefit in the subject line, such as "50% Off" or "Black Friday Sale."
• Create Urgency: Pretend that the product or sale is available for a limited time, such as "24-hour flash sale," "Sale ends today," or "Limited stock."
• Use Emojis: To stand out from the crowd, you can try an emoji in the email. It grabs attention with its color and graphics.
• Personalization: You can try to add the name of the recipient to the email. It is not necessary, but in some cases, it increases the open rate.
• A/B Testing: After all, you can't decide on the best subject line without testing. Try multiple variations to know which works best in your case.

Part 2: Email Subject Lines for Black Friday: Tips & 50+ Examples

Master the art of writing catchy and clickable Black Friday subject lines using the following tips.

1 Highlight the Benefit

While writing the subject line, focusing on benefits is the key to grabbing attention. And when we say benefit, it does not mean features.

If you target the pain point of the readers and make them curious, they will open the email to learn more about it.

The subject line shows the value you are offering, and if that seems interesting, the content inside will hopefully be worth it.

Here are a few examples of subject links showing the value or benefit.

2 Include Discount Percentage

When you include the discount percentage, it becomes easier for the readers to assess the value. For instance, if it is “Up to 50% Off,” readers expect big discounts inside the email or something valuable.

And when these numbers are big, they grab more attention. “10% Off” won’t grab as many people as the “70% Off.”

Thus, by showing the specific percentage, it is possible to spark curiosity and interest in the reader, and it enhances the open rates. And in Black Friday deals, people are more interested in BIG discounts, so keep that 10% aside.

3 Add Keywords

For the Black Friday email campaign, don’t forget to add the keywords. People are looking for special deals and discounts. They even plan before Black Friday to get the items they want at a discounted price.

Adding keywords like “Black Friday,” “Savings,” “Deal,” and “Discount.” These keywords grab the attention at a glance when they are capitalized and placed strategically.

Try to make your subject line different so that it can be recognized as a Black Friday email. It should stand out in the inbox.

4 Use Actionable Words

Actionable words or verbs compel readers to take an action. They also indicate what the reader needs to do or can do through the email content.

Words like “uSave,” “Grab,” “Steal,” “Enjoy,” and “Claim” can do wonders. They tell exactly what the customer should think after reading the subject line.

5 Show Scarcity and Urgency

When you show urgency and scarcity, readers are compelled to open the email quickly. After reading words like “limited,” “24-hour flash-sale,” or “Sale Ends Tonight,” they have scarcity in their mind. They try to grab the item they want as quickly as possible.

On normal days, scarcity and urgency work, but during Black Friday, they work better. Why? People know it’s a big shopping event and things go out of stock in no time.

If you do it strategically during Black Friday, you can drive immediate results.

6 Add Emojis

Emojis have different colors and distinct graphics that grab the attention of viewers. They help emails stand out from the crowd.

People notice emojis at a glance. They also convey information and spark interest. However, you need to place the emoji in the right place.

You can use one or at most two emojis in the subject line. Don’t think about overdoing it.

Marketers have noticed a higher click-through rate in subject lines with emojis. It is because of the visual appeal and emotions.

7 Personalization

Personalized subject lines can work well in most cases. They are non-spammy and attractive because they catch the attention of the viewer because of the name.

The open rate of personalized subject lines is higher. People prefer to open emails with their names because the content, offers, deals, and everything is personalized.

8 The Exclamation Mark

Everything is temporary, but the Exclamation mark in the Black Friday subject line is PERMANENT.

If you pay close attention to the subject lines, you will see an exclamation mark in almost 90% of them. Why? Because it conveys emotions, such as excitement, urgency, warning, etc.

It makes the subject lines more effective and increases the open rate.

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Part 3: Bonus: Black Friday Email Templates to Save Your Time

After writing perfect Black Friday email subject lines, the next important thing is the content of the email. Because this is what will compel the readers to take the desired action.

The purpose of the email subject line is to compel the user to open the email. That’s it. While the email content gives detailed information. It requires more effort and attention.

Here are some popular email templates offered by EngageLab. You can try them for Black Friday marketing campaigns.

#1 Black Friday Products on Sale

Use this email template to promote multiple products that will be available at discounted prices during the sale. Show the images of the products, the discounted price, and the link to the product page. You can also add a little introduction.

It’s perfect for promoting best-selling products or the products you are focusing on during the Black Friday sale.

#2 Limited Time Sale: X% OFF

A general email template to announce the limited-time Black Friday sale and the discount offer. Share the maximum discount that will be available for the whole product range.

It’s minimal and clean but very attractive. It conveys the whole message in fewer words. It’s great for announcing the start of the sale.

#3 Clothing Deals on Black Friday

For fashion brands, this email template is on point. It’s fashionable itself and eye-catching. Show your best items and attract people with beautiful images.

You can share your whole new collection for the Black Friday sale. The images speak on their own and will attract customers to the website.

#4 Discounted Price on Black Friday

This email template is excellent for re-targeting. For instance, if someone added a product to the cart but didn’t complete the purchase, target him through email. Let him know the product is available at a discounted price during the Black Friday sale.

Customize the email for your customers and offer discounts on the products they like and are likely to buy. Along with that product, add a few relevant products for upselling.

EngageLab offers templates for all marketing needs. From the basic to the themed templates, you’ll find everything to make your emails attractive. The best thing about EngageLab is that it . You can also track data, do analysis, understand user behavior, and do other things to make your marketing more successful.

Conclusion

Black Friday email subject lines are extremely important if you want your email to be noticed and clicked. Without a catchy and attractive email, people won’t bother to open it. Follow the best practices to achieve perfection. Consider the tips and their examples to write attention-grabbing subject lines without any hassle. If you want to make your BFCM email marketing successful, use EngageLab to build catchy emails using templates, land in the inboxes, and measure results.

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