Top 8 Bulk SMS Providers for Business in 2025: Unique Feature & Pricing

Sending messages to a few customers isn’t a big deal. But when it comes to a massive number list, it becomes problematic.

Businesses need a reliable bulk SMS service provider to reach their customers’ inboxes at the right time. It is essential to ensure high delivery rates, reduced failed deliveries, on-time message delivery, and global coverage.

We’re here with the Best 8 Bulk SMS Service Providers that can make your bulk SMS campaigns hassle-free and more successful. Let’s check out what these tools offer to help you select the right one.

Part 1: What Does Bulk SMS Service Provider Do?

A bulk SMS service provider allows you to send bulk SMS to your customers. It automates the whole process and helps you send text messages in one go. No matter where your customers are, you can reach their inboxes with excellent delivery rates.

Bulk SMS service providers tie up with network companies to ensure the delivery of thousands and millions of text messages. They are registered in different countries and regions and operated according to local regulations. They offer a global reach along with detailed analytics and reports to evaluate the performance.

These service providers usually have a web interface. Businesses can upload phone number lists and other details. They can create message templates with variables and schedule a marketing campaign. Once everything is set up, the messages are automatically sent to the customers.

Businesses use bulk SMS service providers for marketing and customer engagement. For instance, they can schedule a promotional message for Black Friday and send discount coupons to all their customers in no time. Apart from that, businesses also use these services for OTPs, order confirmation, reminders, customer support, payment confirmation, delivery notifications, etc.

Part 2: What Makes a Great Bulk SMS Provider?

Here are a few features and factors that make a bulk SMS provider worthy of your money.

• High Delivery Rates: The provider should offer high delivery rates, which means the messages should land in the inboxes successfully. It shouldn’t be left undelivered or marked as spam. The higher the delivery rate, the better it is.
• Global Coverage: Using the service, you should be able to cover multiple countries and regions. That way, you can take your business global. Check out the network services and regions that the service provider supports.
• Detailed Insights: You need real-time data analytics to evaluable the performance. You need to look at the delivery rates, open rates, delivery time, out-out rate, etc. These help you improve and do better at SMS marketing.
• Compliance: The service provider should be compliant with the laws and regulations of the country it is operating. It keeps you away from all hassles and ensures the delivery of your messages to the customers.
• User-friendly Interface: You should be able to use the SMS service interface without extensive technical knowledge. It should allow seamless integration of the tool into your existing systems and workflows.
• Personalized Texts: Custom SMS texts are ideal for high open rates. The service provider should allow dynamic fields in the templates, such as names and locations, in the message.




Personalized messaging feature of EngageLab

• Pricing and Transparency: The service should be affordable and the pricing should be transparent without any hidden charges.
• Customer Support: The service provider should offer prompt support to deal with issues and answer your queries. You might need expert technical support to resolve technical issues.

Part 3: 8 Recommended Bulk Text Message Sender for Business Marketing

EngageLab - Best for all-purpose, reliable, and affordable bulk SMS marketing

Twilio - Best for enterprises that want incredible marketing performance and reliability

SimpleTexting - Best for small to medium-sized businesses with ease of use

ClickSend - Best for bulk SMS along with marketing on other channels

EZ Texting - Best for all-in-one SMS marketing

Textmagic - Best for user-friendly bulk SMS platform

SlickText - Best for teams handling bulk messaging

Webex - Best for affordable bulk messaging campaigns

1 EngageLab

EngageLab is an all-in-one customer engagement platform. It’s not only for SMS marketing but also an ideal option for AppPush, WebPush, Email, WhatsApp, and OTP. Thus, it can cater to all the needs of a business of any scale.

With EngageLab, you’re able to take your business to a global level. With the support and direct connections to more than 200 countries and regions, capturing a massive audience becomes a lot easier. It is compliant with local laws and regulations, and most importantly, recipients’ privacy is ensured as it’s CCPA and GDPR compliant.

It allows you to send messages in bulk as it has a capacity of a hundred million messages. You can create SMS templates with dynamic variables to write personalized texts. All your data is collected in contact lists, and you can add up to 5 lists in any SMS campaign or task. Thus, it covers a massive audience at once and ensures up to 99% delivery rate even in peak hours.

🔍What's unique about EngageLab:

• Detailed Analytics: Track delivery rates, open rates, and failed messages to optimize marketing performance.
• User-Friendly Interface: Easy to use, allowing quick bulk messaging with no steep learning curve.
• 24/7 Professional Support: Dedicated technical managers ensure fast issue resolution.
• Automatic Channel Switching: Switches to the best channel within 5 seconds to guarantee SMS delivery.
• Transparent pricing: pay-as-you-go, exclusive discounts for a certain number of messages.
• Custom SMS: Bulk personalized messages can be sent to users

💰Pricing:

EngageLab is made to make SMS marketing affordable. The pricing is based on per message, and it depends on the quantity and location. Suppose you want to send 1000 messages in the US, it will cost you only $9.10. And if your requirement is huge, you can contact sales for a discounted or custom price.

Clear and transparent pricing

2 Twilio

Twilio is a reliable name when it comes to messaging API. Businesses can integrate the API and reach customers worldwide.

It supports over 180 countries and ensures 99.95% uptime. It has tied up with 4800 global carriers to ensure successful delivery to your customers. Even if one route is unavailable, its AI routing helps choose the best route for the delivery.

🔍What's unique about Twilio:

• Verified Messaging: Enhances open rates and customer trust with trusted senders.
• Flexible Sender Options: Offers long codes, toll-free, and shortcodes to suit various business needs.
• Scalable & Compliant: Optimizes messaging for high volumes while ensuring regulatory compliance.
• Real-Time Insights: Provides performance tracking and troubleshooting for better campaign control.

💰Pricing:

The pricing is straightforward. It costs $0.0079 per SMS in the US. Customer solutions are also available for enterprises.

3 SimpleTexting

SimpleTexting is an exclusive platform to cater to all your SMS marketing needs. Even if you are a small business, you can go with SimpleTexting and take your marketing to the next level.

It supports bulk messaging. Just select a list of people, and send them a message with one click. It supports two-way messaging and offers an effective way to communicate with your customers.

With this tool, SMS marketing campaigns become easier. It allows you to schedule messages for special events and campaigns. It also integrates with your existing business tools like Mailchimp, Slack, and Zapier.

🔍What's unique about SimpleTexting:

• Carrier Registration: Ensures high delivery rates with minimal failed messages.
• Seamless Contact Collection: Allows businesses to collect phone numbers easily.
• Opt-In & Opt-Out Management: Gives customers full control over their subscriptions.
• All-in-One Messaging Solution: Covers everything needed for effective customer communication.

💰Pricing:

It is a perfect option for small businesses. It offers 500 credits and a local number for only $39. And the carrier registrations cost only $4.

4 ClickSend

ClickSend is a platform that simplifies communication with customers and staff. Businesses can use SMS, Email, Rich Media, and other services for effective communication.

It supports SMS Marketing and SMS Blasts to send and receive messages from your customers. It can handle millions of messages with lightning-fast delivery. Businesses can also get toll-free numbers and dedicated short codes for better open rates and customer interactions.

🔍What's unique about ClickSend:

• Comprehensive Dashboard: Access contacts, campaigns, and automation in one place.
• Message Tracking & Alerts: Monitor SMS performance with real-time notifications.
• Seamless Integrations: Connects with Zoho, Zapier, WordPress, Salesforce, Slack, and more.
• Reliable & Supported: 99.95% uptime with 24/7 expert assistance.

💰Pricing:

The pricing per SMS depends on the number of messages you want to send. For instance, the per SMS cost will be $0.0238 if you send under 5K messages. For 150K messages, it will be $.0085 per message.

5 EZ Texting

EZ Texting is an SMS Marketing platform that offers everything you need to reach your customers through text. Be it getting a 10DLC/short code, collecting numbers, handling opt-out, managing contacts, and automation, it can do everything.

Businesses can send 10 to 10,000 text messages in one go. Its Bulk SMS features make targeting a large audience easier. It’s easier to plan and schedule SMS campaigns and reach customers at the right time.

It offers keywords and shortcodes for higher open rates. It also supports text forwarding, which means you can also monitor replies through your mobile phone and email address.

With EZ Texting, it is possible to send any kind of message to the bulk audience. It also enables text-to-vote SMS polls to collect customers’ feedback and increase engagement.

🔍What's unique about EZ Texting:

• 24/7 Support: Get instant help for any queries or issues.
• Easy Text Marketing: Simplifies SMS campaigns for businesses.
• Flexible for All Businesses: Offers plans suitable for small to large enterprises.

💰Pricing:

The Launch plan costs $20 per month, which is suitable for 500 contacts. There are other plans up to $100 per month for 2,000 to 50,000 contacts. Custom plans for enterprises are also available.

6 Textmagic

Textmagic is an incredible solution for businesses looking to enhance their SMS marketing campaigns. It’s a complete tool for bulk SMS, SMS chat, notifications, etc.

The texting platform is quite simple. It makes mass texting hassle-free. Just add a list of phone numbers, select the sender number, and create a message with dynamic fields. Now, pressing the Send button will do everything for you.

🔍What's unique about Textmagic:

• Unlimited Contacts & Compliance: Manages large lists while ensuring regulatory adherence.
• Bulk Messaging & Surveys: Sends promotions, alerts, and surveys seamlessly.
• High-Volume Handling: Supports mass texting with reliable delivery.
• Brand & Campaign Registration: Ensures compliance with SOC2 Type II and GDPR.

💰Pricing:

The pricing of Textmagic is transparent. For texting in the US, it costs $0.049 per message. But the issue is that the price remains the same even if you do it in high volumes. So, it can be a bit costly for businesses.

7 SlickText

For next-level SMS marketing, you should give SlickText a try.

Its mass messaging supports 10 to 10 million messages in one go. It allows users to build their audience and create segments. It’s exceptionally good at personalizing messages.

🔍What's unique about SlickText:

• Two-Way Communication: Engages customers with 1-on-1 conversations and team message routing.
• Advanced Analytics: Tracks key performance metrics for better SMS marketing results.
• Dedicated Support: Provides bulk messaging assistance and success managers for optimized campaigns.

Using SlickText looks like getting into 1-on-1 conversation with your customers. It supports two-way communication and allows teams to route messages to specific members. That’s why handling bulk messages becomes a lot easier.

It also offers detailed analytics to understand the key performance metrics. It greatly improves SMS marketing and helps you achieve good results.

And if you need support for bulk messaging, customer support is ready. You also get dedicated success managers to enhance your marketing.

💰Pricing:

A wide range of pricing plans are available for different customers. It starts from $29 and goes up to $939, depending on the credits and features.

8 Webex (formerly Textlocal)

If you are looking for an affordable option for bulk SMS, Webex could be your ideal option. For bulk messaging, it offers a price match promise. Customers can reach out and negotiate for a better deal.

All you need to do is upload your contacts or database. Write customer messages, and then send or schedule them for the selected contacts. It allows you to manage all your SMS marketing on one platform.

• High Delivery Rates: Ensures messages reach customers without issues.
• Optimized for UK Businesses: Provides reliable service tailored to the UK market.

💰Pricing:

It’s a pay-as-you-go platform. The bundle price starts from £24.50. However, you can contact their sales to get special pricing for bulk SMS.

Part 5. FAQs about Bulk SMS Service Provider

• 1

  Can I send bulk SMS for free?

  Some platforms offer a free plan for customers to test the service, but the number of SMS is limited. You can’t send bulk SMS for free.
• 2

  Is bulk SMS legal?

  Yes, bulk SMS is legal. However, there are strict rules and regulations. You can only send messages to the opt-in customers and offer opt-out options. It’s better to check local laws.
• 3

  How much does it cost to send bulk SMS?

  It can cost anywhere between $0.005 to $0.05, depending on the features, service, etc.
• 4

  How can I send bulk SMS in the USA?

  You can use EngageLab to send bulk SMS in the US. It offers 99% delivery rates, even in peak hours. It ensures your customers get the message on time.
• 5

  How to write a bulk SMS message?

  Platforms like EngageLab allow you to create a template or write a text message. You can add dynamic fields for personalization. That way, one message can be used for all your customers.

Conclusion

Choosing a reliable bulk SMS service provider is crucial. Otherwise, your messages will not land in the customers’ inboxes. We have shared some incredible bulk SMS tools and discussed their features and offerings. Check out what these service providers offer and compare their features and pricing to select the right one for your needs. And if you want to save time, try EngageLab - an all-in-one and all-purpose customer engagement platform perfect for bulk SMS marketing.