When Apple introduced the iPhone live activities features, many app developers saw a new opportunity for them. In more detail, live activities offer a dynamic way to display real-time information on the lock screen, thus displaying updates to users without them having to open the app or unlock their devices. This simple feature has truly become a game-changer.
In this article, we will show you some live activities apps that have already found a great use for this new feature. Use these examples as an inspiration for taking your app to the next level.
How Can Live Activities Increase User Engagement?
Before we show you the live activities list examples, it would be useful to understand why this feature is so invaluable for developers. The main answer to this question is that it can increase your app's user engagement. This happens because of the following:
- Real-Time Interaction: A live activity displays updated and real-time information to users. This instant access to live updates encourages users to engage more frequently with the app. For instance, a change in the data might prompt the user to open the app to check further details.
- Increased Visibility: Unlike push notifications, these activities remain visible for as long as the activity is ongoing. Therefore, users get reminded of the app, thus increasing the likelihood of interaction.
- Enhanced User Experience: An added benefit that live activities apps get is enhanced user satisfaction. Users appreciate not having to launch the app every time they want to check for updates.
- Personalization Opportunities: This new, innovative feature showcases new possibilities for a personalized experience. The displayed information is directly relevant to the user's current activity, which brings something of value to users’ lives. This makes the activities feel more like a service than a marketing push.
- Improved Retention Rates: When users regularly interact with the app through these live activities, they are more likely to develop a habit, which leads to increased long-term retention.
- Reduced Friction: iPhone live activities make it easier than ever before for users to stay up-to-date with real-time information. Up until now, many users experienced frustration and negative feelings for having to look for this information, therefore this feature minimizes their effort.
Examples! How Applications Use iPhone Live Activities for Business
The truth is that many businesses have already embraced the use of live activity. In fact, in these activities list examples, you will notice apps from various types of industries that showcase their potential for many, different use cases.
In this section, we have selected the best live activities examples to show you how you can utilize this feature for your app, regardless of your industry.
#1 Uber
Uber uses Apple's new feature to keep users informed about the status of their rides. For instance, the app informs customers how far is the driver from their location, the estimated arrival time, driver's information, and live tracking of the vehicle on the lock screen. This readily available data reassures users that their ride will go smoothly.
#2 Starbucks
Starbucks has integrated the iPhone live activities to enhance its mobile order experience. When you place your order, you now have the option to track its status in real-time directly from your lock screen. This transparency not only improves user experience but also reduces waiting time since you know when you can pick up your drinks.
#3 Nike Run Club
Nike Run Club shows you how to leverage the activities feature's potential on a fitness app. In more detail, the app uses it to display live stats during a run. Runners, which is its core audience, can see their pace, distance, and time directly on the lock screen. This helps them stay focused on their workout by not having to pause to check their stats.
#4 Flighty
Flighty is probably one of the most well-known live activities apps and with good reason. This flight-tracking app uses this feature to provide you with real-time flight updates. Therefore, if you are traveling, you can quickly view your flight’s status, gate information, and countdown to departure right on your lock screen.
#5 FotMob
FotMob is one of the best activities examples for sports scores and updates. Sports fans can easily keep an eye on the progress of their favorite football teams without needing to open the app. Therefore, they know at all times how the games are progressing.
#6 Wolt
Wolt is a food delivery app that utilizes activities to keep users updated on the status of their food deliveries. These updates include confirmation of the order, the stage of food preparation, and the time of delivery. Therefore, you know when to expect your order.
#7 Money Coach
Money Coach is one of the greatest activities list examples that shows you how to use this feature in the finance industry. The app integrated a live activity so that users can easily add a transaction and check their income and expenses.
#8 CARROT Weather
CARROT Weather is a great app with which users can keep an eye on their area’s weather. The app uses iPhone live activities to provide users with real-time updates, especially on upcoming weather conditions. For example, users can see current conditions, temperature, and severe weather alerts among others.
#9 Transit
Transit is one of the greatest activities list examples as it utilizes the feature to create a perfect user experience. This app helps users navigate public transit, therefore giving accurate and timely information is essential. Activities allow transit to give all relevant information, directions, and any disruption info available directly on the users'lock screen.
#10 Coffee Book
Coffee Book is an app dedicated to coffee and everything about brewing the perfect cup. The new Apple feature has allowed the app to keep the coffee timer running at all times, allowing coffee lovers to rest assured that they will have their favorite drink.
#11 Forest
Forest is a productivity app that allows you to remain focused throughout the day and track how you spend your time. With the live activity feature, you can now begin a session quickly and easily without having to launch the app to do so.
#12 Calzy
Calzy is one of the most unique activity list examples as it is a calculator app. The app has integrated this feature to allow users to use the calculator directly from the lock screen. This brings so much convenience that has made the app one of the top picks in the productivity category on the App Store.
Not Just Live Activities, Your Best Push Assistant: EngageLab
While iPhone live activities offer an incredible, exciting, and new way to engage users, they are just one part of a successful mobile marketing strategy. If you want to gain a competitive advantage, you must utilize all available features, with push notifications being a prime example of that. This is where EngageLab comes in, the all-in-one tool that allows you to optimize your mobile strategy from a single platform.
EngageLab is a customer engagement platform designed to help your business connect with your customers through all the channels you might be using. Whether you're looking to leverage live activities, push notifications, web notifications, or email campaigns, EngageLab provides the tools and analytics you need to do it right.
Get Started For FreeAnd the greatest thing of all is that EngageLab is a very easy and intuitive platform. The basic steps for creating a push notification are the following:
Sign Up: Start by signing up for EngageLab. The process is straightforward as you only need to type in your email and password. The platform also allows you to sign up with your Google, Facebook, Apple, and GitHub account.
Integrate Your App: Now you need to set up your app and integrate EngageLab into it using the appropriate SDK that is available for free. Once you do that, you are ready to start creating your push notifications.
Create Push Notification: Use EngageLab's intuitive interface to create your push notifications. You can directly visualize how the user will see it on both iOS and Android devices.
Analyze and Optimize: EngageLab provides detailed analytics to help you track the performance of your campaigns. This data becomes available once you start sending your push notifications and allows you to refine your strategy and improve user engagement.
To learn more you can click on the link below:
As you can see, it is pretty easy to set up and start using EngageLab. The key features that make this platform so essential for your business are the following:
EngageLab supports a wide range of communication channels, such as SMS, email, push notification, WhatsApp Business API, and OTP among others.
The platform has great targeting and segmentation tools to help you create campaigns for specific segments of your audience for increased engagement. For instance, you can select what segment will receive your push notification.
With real-time analytics, you can monitor the performance of your campaigns as they happen. This allows you to evaluate their success and optimize them as you go to improve their results.
EngageLab has been designed considering the scalability that many businesses require. Whether you're a small startup or a medium-sized company, EngageLab can scale with your business.
In Conclusion
These live activities examples have opened up new possibilities for engaging with your customer in a new and direct way. With EngageLab, you can seamlessly integrate the live activities feature into your communication strategy, along your other channels.
Sign up for a free trial of EngageLab today and start connecting with your users in more meaningful ways!
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