SMS Marketing for Realtors: Proven Strategies, Scripts, and Examples [2025]

When it comes to direct marketing strategies text messages still reign supreme with an impressive 98% open rate. One of the industries that can benefit from high open rates of SMS marketing is the real estate industry.

If you are using effective real estate text message scripts you have a higher chance of engaging potential buyers. Since SMS marketing is a relatively newer concept compared to email marketing a lot of realtors are still figuring out how to use it properly.

We will reveal effective SMS for real estate marketing, giving your marketing campaign a boost.

Part 1: Benefits of SMS Marketing for Realtors

• 1

  Response Rates

  We have already mentioned that SMS marketing has a near perfect open rate. But real estate is a highly interactive industry and response rates are equally as important as open rates. If realtors use the right methodology for SMS marketing they can expect up to 45% response rate. That is 6x the response rate of email marketing.
• 2

  Instant communication

  There is no other text based marketing channel that allows for instant communication like SMS marketing. Since realtors are constantly sharing property information, scheduling appointments, and sending reminders to clients SMS marketing allows timely communication. Not to mention the high level of competition in the real estate industry requires realtors to use sms for real estate marketing to avoid missing out on sales opportunities.
• 3

  Builds trust

  SMS is a highly personal communication medium that is normally used for communicating with friends and family. Even if an SMS comes from a business it still invokes a sense of trust with clients and they are much more likely to engage with the real estate company.
• 4

  Cost-effective

  When compared to print and digital mediums sms for real estate marketing offers a much more cost effective method for reaching clients. It usually costs a few cents per SMS for realtors to reach their target customers. Most vendors also offer a low flat fee for a fixed number of SMS to be sent to potential real estate buyers. A reputed vendor can help you reduce the overall SMS marketing cost by bringing the price to as low as $0.01 per SMS.

Part 2: The Purpose of Sending Real Estate Text Messages

By now it is clear that real estate text message marketing can facilitate customer interactions for realtors. However, one thing that most real estate companies can’t figure out is the correct purpose of using sms marketing. Here are some ways you can use SMS marketing as a realtor:

1 Lead Generation Followup

One of most common uses of sms for real estate marketing for real estate companies is for following up on newly acquired leads. SMS marketing automation tools automatically send SMS to new leads to improve the chances of conversion. You can use the follow up SMS to gather key information about the client such as the type of properties they are interested in. In short, the follow up lead generation SMS ensures that your leads are engaged from the moment they sign up.

2 Promoting new listings

Another great use of SMS marketing for real estate companies is for promoting new listings. By maintaining a database of clients and their interests you can send targeted SMS to promote listings they might be interested in. You can also book property tours from the same promotional SMS to maximize the benefits.

3 Property updates

Many times buyers are simply looking for a price reduction to purchase a property. By sending regular updates to clients through SMS realtors can increase the chances of closing the deal. There are fluctuations in property prices and SMS is a great medium to inform the clients about these changes.

Similarly, if a property becomes available for open house visits you can inform potential buyers via SMS alerts.

4 Appointment Scheduling and Reminders

A major part of a realtor's job is scheduling property showings and keeping clients up to date about their appointments. You can use sms marketing for realtors to confirm the property showing and remind clients before the appointments. It can be challenging to make sure potential home buyers arrive at the showings on time. However, by using SMS reminders you can increase the number of successful showings which directly enhances the chance of closing the deal.

5 Checking up on leads

It is not uncommon for leads to go cold during the real estate selling process. A possible usage scenario of SMS marketing is for nudging the leads that have gone cold. You can send an SMS to cold leads to ask if they are still in the market for a home or looking for a different type of property. In short SMS marketing is a great way to nurture dormant leads as well.

6 After closing followup

Seasoned realtors know the importance of maintaining a good relationship with customers even after making the sale. A great way to utilize SMS marketing to build lasting customer relations is by sending follow up messages after closing the deal for them. By using real estate sms marketing to send after closing follow-up messages you can also introduce supporting services such as renovations or home improvement.

7 Greetings

Not all SMS marketing messages are meant to generate sales. Real estate agents can send seasonal or event specific greetings to customers to build a positive brand image. By sending regular greetings to your contacts your brand name stays in your client's minds. So the next time they need help with a real estate transaction they are much more like contact you.

Part 3: 8 Real Estate SMS Marketing Ideas

By now it is clear that SMS marketing is a useful tool for realtors looking to solve their business problems. If you want to get inspired here are some real estate SMS marketing ideas that you can try for your campaign:

• Personalized Greetings

Sending personalized greetings that match the client’s intent is a great way to introduce yourself or your brokerage as a trustworthy business.

• Survey

Sending survey feedback requests to clients you have recently interacted with helps establish your reputation as a realtor who values their customers.

• Referral Requests

When it comes to spreading the word about your business there is no better way than word of mouth from satisfied customers.

• Market Updates

The real estate market is volatile and it can be affected by many external factors. Sending market updates to clients shows your commitment to transparency.

• Process updates

If you are in the process of buying or selling a client’s property you can send SMS updates to keep them updated about the progress.

• Event Invitations

Inviting your clients to events such as property viewings is a great way to keep your property offerings as their top priority.

• Lead nurturing

SMS marketing makes nurturing leads into paying customers easier than ever.

• Congratulatory Message

A simple congratulatory message to a customer who just closed a deal through you reminds them of your company’s role in the property transaction.

Part 4: 12 Real Estate Text Message Scripts for Targeted Marketing

Here are 12 effective real estate text message marketing scripts to engage your real estate clients:

Part 5: How to Start Real Estate SMS Marketing?

Here are some steps for real estate agents and companies who want to start real estate text message marketing:

Step 1: Build an SMS Marketing Strategy

The first step to getting started with sms marketing for realtors is to create a clear strategy that defines your campaign goals, audience expectations, and segmentation criteria.

Step 2: Compiling a contact list

Once you have a clear strategy for your real estate text message marketing campaign you can start compiling a list of contacts. You can do that by offering incentives to those who subscribe to your SMS list through your website or other mediums.

Step 3: Choose a Reliable SMS Marketing Platform

An SMS Marketing Platform streamlines and automates SMS marketing. Tools like EngageLab have built in automation, analytics, scheduling, and performance tracking features for real estate SMS marketing.

Step 4: Ensure opt out options

When you are using client contact information for marketing purposes you have to make sure your contacts have the option to opt out of the SMS list. It is best to use an SMS marketing automation tool that complies with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Step 5: Sending SMS

You can use your SMS marketing platform to schedule messages to be sent at the right time. The best results from sms marketing for realtors come from scheduling automated follow-ups or reminders which minimizes manual effort.

Step 6: Monitoring and ongoing optimization

Once you have your SMS marketing campaign up and running you can start monitoring metrics like open rates, click-through rates, and response rates. Doing this helps ensure maximum client engagement for realtors.

Conclusion

Real estate text message scripts make it easier for realtors to quickly set up their campaigns. If you use a reputed real estate texting service your chances of achieving your SMS marketing goals as a realtor increase significantly. Now that you have the inspiration and the knowledge you can begin your real estate marketing campaign today.