Top 7 WhatsApp Marketing Software in 2025

WhatsApp is the most popular messaging app in the world. It has over 2 billion users, leaving behind many other prominent messaging apps like WeChat, Telegram, and Facebook Messenger significantly.

Considering WhatsApp's massive user base, using reliable WhatsApp marketing software is only logical. Using software for WhatsApp marketing is also a smart choice because it attracts potential customers and helps you increase engagement with an existing base.

So, let's learn all about WhatsApp marketing software in detail.

What Is WhatsApp Marketing Software?

The term WhatsApp marketing software refers to a marketing tool, app, software, or any kind of platform that is meant to send marketing messages to customers, subscribers, and potential clients on WhatsApp.

The introduction of the WhatsApp API called the WhatsApp Business Platform, is now available to facilitate businesses in expanding and improving their marketing strategies. However, the API does not have an interface of its own, so using suitable WhatsApp marketing software is important to create and manage a WhatsApp marketing campaign.

Benefits of WhatsApp Marketing Software

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The following are the key benefits of using WhatsApp marketing tools:

High Open Rate: WhatsApp messages have an extremely high open rate of 98%, so it is an efficient way of reaching your target audience.

Build Trust: Companies using chat applications and marketing software for WhatsApp can build significant credibility and trust among customers.

Stronger Relationship: With well-designed software for WhatsApp Marketing, you can send personalized messages to your target audience and build stronger relationships.

Cost-Effectiveness: Using WhatsApp for marketing purposes is a cost-effective way of reaching a wide audience.

High ROI: WhatsApp marketing tools ensure high ROI for your business by attracting more new customers and turning leads into loyal customers.

Core Criteria for Selecting the Right WhatsApp Marketing Tool

You are likely to come across a large number and variety of WhatsApp marketing tools on the internet. Most of these tools differ from each other in terms of specific features and pricing models.

Nevertheless, choosing the right WhatsApp marketing tool becomes quick and easy when you consider the following core criteria:

User-Friendly Interface: The WhatsApp marketing software of your choice should have a user-friendly interface through which you can easily create and manage marketing campaigns and send engaging marketing messages.

Easy Integration: A marketing tool must have an easy integration process so you can easily incorporate it within your WhatsApp marketing strategy.

Transparent Pricing Structure: Choose a WhatsApp marketing software that has a fair and transparent pricing structure, so you can run a marketing campaign on WhatsApp in a cost-effective manner.

Overall Features: Look for WhatsApp marketing solutions that provide comprehensive features and functionalities to handle WhatsApp marketing strategies.

Top 7 WhatsApp Marketing Software

Here are the top 7 WhatsApp marketing software you can use to reach a wide audience on the most popular messaging app in the world:

1. EngageLab

EngageLab is one of the most powerful customer engagement platforms available on the internet. It allows you to set up and manage WhatsApp marketing campaigns from its user-friendly interface.

Moreover, the platform is capable of sending billions of messages daily. Its developer-friendly API and interface are useful for quick integrations with different apps, including WhatsApp Business API.

A significant benefit of using EngageLab as a WhatsApp marketing software is that you can also run marketing campaigns on other channels, like SMS and emails, from the dashboard. Hence, EngageLab allows you to increase customer engagement across the board.

Pricing

EngageLab has a flexible pricing model that varies according to the different business requirements. Learn more for exclusive discounts！

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2. GPTBots

Chatbots are an important part of WhatsApp marketing solutions. GPTBots is one such no-code chatbot creation platform that allows you to integrate a powerful and reliable conversational chatbot into your WhatsApp marketing campaign.

GPTBots is easy to use. You can do everything from naming your chatbot to training it with relevant documents and knowledge base to ensure your WhatsApp marketing chatbot can suitably handle customers’ queries.

Pricing

Learn more about GPTBots pricing.

3. AiSensy

AiSensy is a powerful WhatsApp marketing software that is powered by the official WhatsApp Business API. Its user-friendly interface allows you to create a large-scale marketing campaign to reach a massive audience on WhatsApp.

AiSensy acts as a complete WhatsApp marketing and management solution. It has comprehensive features that include live chat, smart chatbots, automated notifications, and thorough analytics to keep track of your marketing efforts.

Key Features and Pros

• Quick and free access to WhatsApp Business API.
• Reliable customer support to help you set up the WhatsApp marketing campaign.
• A large collection of WhatsApp template messages to bring variety to your marketing campaign.
• Ability to run ads on websites that lead directly to WhatsApp.
• Comprehensive integration options for CRMs and e-commerce websites.

Cons

You have to buy one of its paid plans to access advanced WhatsApp marketing features.

AiSensy has a user-friendly interface, but configuring a campaign for the first time can be challenging.

Pricing

4. WhatSender

WhatSender is a marketing tool for WhatsApp through which you can send bulk messages from your laptop or PC. You can easily add your contact list within WhatSender in a CSV or TXT format or even by directly copy-pasting the contact numbers.

There are several other useful features in WhatSender, such as scheduling marketing messages, tracking the campaign’s progress, creating multiple variations of a message, and personalizing the messages automatically. These features ultimately contribute to making your WhatsApp marketing campaign a success.

Key Features and Pros

• Multiple and easy options to import contacts manually as well as from different types of files.
• A user-friendly interface to manage a WhatsApp marketing campaign from start to finish.
• Supports integration with multiple accounts.
• Analyze and monitor all key marketing metrics.

Cons

Limited automation features compared to other marketing tools for WhatsApp.

Poor customer support.

Pricing

5. WAPlus

WAPlus has established itself as one of the leading marketing tools for WhatsApp. It offers comprehensive options for running a WhatsApp marketing campaign. The extensive features of WAPlus make it easier to craft an engaging marketing message and boost customer engagement.

The user-friendly interface of WAPlus also has options to manage your entire contact list from the same dashboard. Moreover, it can easily integrate with WhatsApp, so you don’t need any extensive technical skills to handle WhatsApp marketing with WAPlus.

Key Features and Pros

• Comprehensive integration options with different tools like Gmail, Slack, and Calendly lead the customers directly to WhatsApp.
• Make your WhatsApp marketing process efficient by scheduling messages, personalizing texts, and automating.
• Advanced reporting tools to get deep insights into sales and the effectiveness of your marketing campaigns.
• Fully manage your sales funnel from a centralized CRM dashboard to track leads and handle customer interactions.

Cons

The team behind WAPlus is anonymous, so there are some serious privacy and security concerns associated with the tool.

Most of the features of WAPlus are only included in its paid plans.

Pricing

6. Infobip

Infobip is a communication platform that you can use to run marketing campaigns across different channels, including WhatsApp and Facebook Messenger. A major benefit of using Infobip is that it is capable of conducting conversations with the help of AI.

Moreover, Infobip has a feature that allows marketing messages to be sent to WhatsApp users in bulk. You can rely on its chatbot and automation features to run a successful marketing campaign on WhatsApp.

Key Features and Pros

• Reliable and comprehensive customer support.
• A separate mobile app is available to help you manage WhatsApp marketing on the go.
• Supports multiple integrations to manage marketing campaigns from the same dashboard.

Cons

Infobip is quite expensive, especially when compared to other WhatsApp marketing software.

The interface of Infobip is too simple and old-school.

It is not a specific WhatsApp marketing tool, as WhatsApp is one of the many channels it supports.

Lack of a clear pricing model as it varies from business to business.

Pricing

Infobip has a flexible pricing model that varies from business to business. You have to contact their customer support to get pricing information as per your specific requirements.

7. WATI

WATI (WhatsApp Team Inbox) is a marketing tool for WhatsApp powered by its Business API. It is specifically meant for businesses to market their products and services to the large base of WhatsApp.

WATI has many powerful features, such as a user-friendly dashboard, multiple marketing campaign execution options, and a no-code chatbot builder to help you in successful WhatsApp marketing.

Key Features and Pros

• Quick and easy onboarding and configurations.
• A no-code chatbot builder to stay connected with your customers 24/7.
• A comprehensive agent dashboard to execute a successful marketing campaign.

Cons

The free trial version of WATI has limited features, so you cannot fully get to know the tool without buying its paid plan.

While a chatbot builder is available in WATI, its features are not as good as efficient chatbot-building platforms like GPTBots.

Pricing

Summary

Here's a tabulated comparison of the top WhatsApp marketing software:

Bonus Tips: Things to Consider Before Sending WhatsApp Messages

Consider the following key things before sending marketing messages on WhatsApp:

Don't spam your customers on WhatsApp, as it can adversely impact your marketing strategy.

WhatsApp is a private form of communication for many people, so you must respect your customers' privacy and security when sending marketing messages on it.

Analyze your target audience and only send relevant WhatsApp marketing messages.

Keep in mind that your audience is likely to receive a lot of marketing messages on different communication channels, including WhatsApp, so you should send personalized messages to make the maximum impact.

Source：https://vizury.com/

Conclusion

An extensive collection of WhatsApp marketing software is available on the internet. These marketing tools are meant to create, automate, and manage WhatsApp marketing campaigns.

Overall, if you want to enjoy the maximum benefits of the WhatsApp marketing tool and use a user-friendly tool, sign up for a free trial of EngageLab today and explore its different customer engagement features to run a successful WhatsApp marketing campaign.

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