WhatsApp Marketing Campaign with Examples [Updated 2025]

WhatsApp marketing has revolutionized the way businesses communicate with their customers. This messaging app offers a direct and personalized channel that can bring you amazing results. Get inspired by some of the best WhatsApp marketing campaigns and start engaging your audience in a modern and innovative way.

Learn everything you need to know for creating a successful WhatsApp marketing campaign.

Top 10 Examples of Noteworthy WhatsApp Marketing Campaigns (2025 Latest Update)

In recent years, several brands have harnessed the power of WhatsApp to execute innovative marketing campaigns. These WhatsApp marketing campaign examples showcase creativity that led to remarkable outcomes. Therefore, you can follow their practices to bring something fresh and new to your brand's marketing.

The most standout examples of WhatsApp marketing campaign excellence are the following:

#1 Adidas's "Rent-A-Pred"

Adidas is a big sportswear enterprise that usually launches innovative and creative marketing campaigns. The "Rent-A-Pred" WhatsApp campaign was no different, showcasing that the brand knows how to bring something different to its customers.

In more detail, Adidas UK created a dedicated WhatsApp number, where teams could text to rent players for their games. The goal was to build the hype around the launch of the new Predator football shoes.

✨Outcome:✨ The rented players through this campaign managed to score 29 goals and showcased a 92% win rate. At the same time, the campaign's social media posts featuring Kaka managed to gather more than 5 million views in total.

#2 TUI Fly

Another great WhatsApp marketing campaign comes from TUI, one of the largest tourism companies in the world. With 21 million travelers a year, the brand tries to offer a unique experience to its customers.

TUI is utilizing WhatsApp as a channel for communicating with its customers. Travelers can text the company to get exclusive deals, promotions, and novelties. With this strategy, the brand aims to offer even better customer marketing.

✨Outcome:✨ TUI's WhatsApp campaigns had a 7X higher open rate in the Netherlands and a 5X higher open rate in Belgium compared to its email newsletters.

#3 PolicyBazaar

PolicyBazaar is an insurance marketplace from India that has been using WhatsApp with great success. Customers can refer to the company to compare policies and find the one that best suits their needs.

In this WhatsApp marketing campaign, the company encourages its customers to reach out to them via WhatsApp. This way, they make communication easier and more direct as customers can ask their questions in real-time.

✨Outcome:✨ The company reported a 5X increase in insurance premiums in WhatsApp compared to other channels, as well as a 5X increase in its sales and click-through rates.

#4 Maggi's Culinary Chatbot, KiM

One of the best WhatsApp marketing campaigns comes from Maggi. This company is well-known for its seasonings, instant soups, and noodles. Therefore, the introduction of a culinary chatbot was very on-brand.

The goal of the chatbot was to help customers discover new recipes and learn useful tips and tricks that would elevate their dishes. These recipes also offered a great way to bring awareness to the brand's products as they often used its seasonings.

✨Outcome:✨ The campaign was so successful that the company received about 200,000 in the first 8 weeks after its launch, which also boosted its brand awareness.

#5 Vodafone's Customer Service Chatbot TOBi

Vodafone is one of the leading telecommunication companies with customers from all around the world. For this reason, it was important for the brand to enhance its customer support. The company managed to do that by introducing the innovative AI assistant, TOBi. Customers can refer to this AI assistant online, on the phone, and on WhatsApp to get answers to their most common questions.

✨Outcome:✨ By providing customers with the WhatsApp option, Vodafone has opened a more convenient channel for communication. In more detail, after 6 months of TOBi's launch, 10% of customer requests had shifted from call centers to WhatsApp messages.

#6 Burberry's Styling Advice

Burberry is one of the top luxury fashion brands in the world. For this reason, it comes as no surprise that it offers one of the best WhatsApp marketing campaigns.

The fashion house utilizes the messaging app to enhance its customer support and offer an elevated experience to its customers. More specifically, customers can use this channel to make their inquiries about Burberry's products and stores. In addition to this, they can get styling and fashion advice.

✨Outcome:✨ Burberry's decision to integrate WhatsApp has helped the brand foster a positive relationship with its customers and drive more traffic to its website and stores.

#7 Domino's Pizza Indonesia

Domino's Pizza is a big company with branches in many different countries. In this example, we are going to focus on a WhatsApp marketing campaign by Domino's Pizza Indonesia.

In this campaign, Domino's Pizza Indonesia aimed to become the biggest pizza chain in Southeast Asia with consistent communication via WhatsApp. Customers could utilize their messaging app to view daily offers, place their orders, and even win rewards with repeat purchases.

✨Outcome:✨ The company reported a 72% increase in sales in 2023 compared to previous years. In addition to this, it showcased a 6.3X return on investment from WhatsApp messages.

#8 Mannings

Mannings is the largest retailer of health, wellness, and beauty products in Hong Kong. Its WhatsApp marketing campaign consists of a subscription that serves multiple services.

On one hand, Mannings uses WhatsApp for its promotional campaigns, just like SMS and email. On the other hand though, it also offers one-on-one consultations with pharmacists and customer service agents. This way, its customers can find which product is the best one for them and gain trust in the brand.

✨Outcome:✨ The company has reported a 95% improvement in its internal response efficiency and a 40% increase in return on investment. Moreover, its WhatsApp campaign has 3X open rates and 8X click-through rates compared to its SMS campaigns.

#9 Benefit Cosmetics WhatsApp Group Chat

Benefit Cosmetics is a big company with passionate customers from all around the globe. This is one of the best WhatsApp marketing campaigns, especially if you aim to create a community through your endeavors.

What Benefit Cosmetics did was to create a WhatsApp group chat, where its customers could communicate with the brand, as well as share beauty tips and advice. Moreover, customers could easily book their brow and waxing appointments directly from WhatsApp.

✨Outcome:✨ The brand has reported a 30% increase in brow and waxing appointments and a 60% faster agent response time compared to email.

#10 KLM Royal Dutch Airlines

KLM Royal Dutch Airlines is well-known for its exceptional services, and its customer support is no different. The company is one of the first businesses to use WhatsApp to facilitate communication with its customers.

Right now, KLM customers can use WhatsApp and ask the company's virtual assistant about their flight. This way, they can receive all relevant information directly on their messaging app.

✨Outcome:✨ KLM's innovation was so successful that many other companies have followed its example. With WhatsApp, the airline company offers elevated customer support that boosts customer satisfaction.

Elements of the Best WhatsApp Marketing Campaign

In the previous section, we have gone through some of the best WhatsApp marketing campaign examples that you can use as inspiration. However, creating an effective WhatsApp marketing campaign involves several key elements. If you find the right balance, you will craft a communication that engages your audience and brings you the desired results.

In more detail, the key elements that you need to keep in mind are the following:

#1 Understanding Your Audience

An effective WhatsApp campaign is no different than the rest of your marketing endeavors. Therefore, your audience should be at its core. Tailor your messages to the preferences and behaviors of your target audience to keep them interested in your brand. The best way to go about it is to conduct market research. This process will help you identify your particular customer needs that you will try to satisfy in your WhatsApp communications. Additionally, segment your audience based on its characteristics to offer a personalized experience.

#2 Personalization

As you might have noticed in the majority of the WhatsApp marketing campaign examples, companies try to personalize their messages as much as possible. This way the communications seem more personal and resonate more with recipients. In this case, use all of your available customer data to craft messages according to them. For instance, you can take into consideration your customers' individual preferences and past interactions.

#3 Engaging Content

No matter the marketing channel you are using, the content is king. High-quality, relevant content will keep your customers interested and coming back for more. For this reason, a WhatsApp marketing campaign should offer something of value. For instance, you can offer practical pieces of advice and tips in addition to your promotional messages. This way, your customers will feel that they gain something from your messages and will be eager to receive more from you.

#4 The Right Product and Tools

Crafting efficient WhatsApp marketing campaigns is not just about the best practices. Finding and taking advantage of the right technology and tools can enhance your endeavors significantly. A quick search online will bring you numerous WhatsApp business providers. However, the rest of their features are lacking. We recommend that you implement the EngageLab WhatsApp Business API to transform not just your WhatsApp communication, but also delve into omnichannel marketing on a single platform.

#5 Strong Call-to-Action (CTA)

Every marketing communication should have a clear goal that is expressed by a call to action. The CTA should be as compelling as possible to encourage users to take immediate action. For example, if you are sending a promotional message, make sure to include an actionable CTA, such as "Claim Your Offer Now" or "See the Offers".

#6 Timely and Consistent Messaging

The best WhatsApp marketing campaigns know when to reach out to their intended audience. Sending your messages at the right time means that your customers will be more likely to engage with them. If not, then you run the risk of disturbing them, which will lead to dissatisfaction and unsubscribes. Your analytics should give you an insightful look at when your audience is more active. Find the days and times that work the best for your brand and schedule your messages accordingly.

#7 Two-Way Communication

Fostering a lasting relationship with your customers requires trust. You can achieve this by making them feel like they can always reach out to you. A two-way communication is when your customers can directly respond to your messages, thus having a proper conversation. This interaction makes your customers feel like they are talking to a real person that will help them solve their issues.

#8 Compliance with WhatsApp Policies

WhatsApp is an application with strict policies that you need to adhere to. Violating them can lead to penalties, and in grave cases, to account suspension. Use a reliable tool like EngageLab to ensure compliance by adhering to WhatsApp's guidelines. It is important to maintain a good reputation so that you enjoy uninterrupted marketing campaigns.

WhatsApp Marketing Campaigns Metrics to Track in 2025

When your WhatsApp campaign goes live, the only thing you have to do is evaluate its success. The best way to do that is by tracking some key WhatsApp metrics. This data will show you how your communications are performing and what areas you need to improve. In EngageLab, you can find all of these metrics to evaluate the effectiveness of your campaigns.

In 2025, these are the WhatsApp metrics you need to keep an eye on:

• Message Open Rate： This metric indicates how many users are opening your messages. Namely, a higher open rate suggests that your messages are efficient and keep your audience engaged. If you notice a low open rate though, then you will need to adjust your content to make it more enticing for the recipients.
• Click-Through Rate (CTR)： One of the most significant WhatsApp metrics is the CTR. It measures how many users click on links and CTAs that you have included in your messages. A high CTR usually shows that your audience is interested and might translate into sales.
• Response Rate： In the case of a two-way WhatsApp marketing campaign, this metric tracks the percentage of users who respond to your messages. A high response rate means that your interactive efforts pay off.
• Conversion Rate： This is the metric that shows the percentage of users that complete your target action. This can be completing a purchase and signing up on a mailing list among others. This is a very important metric as it directly reflects the effectiveness of your marketing efforts.
• Opt-In and Opt-Out Rates： These two metrics usually go hand-in-hand. The opt-in rate tracks how many users subscribe to your WhatsApp messages, which the opt-out rate monitors how many unsubscribe from them. A high opt-out rate should trouble you as it shows that there is something wrong with your communications.
• Return on Investment (ROI) ： This metric measures the overall profitability of your WhatsApp marketing campaign while considering your costs. Namely, a positive ROI confirms that your WhatsApp marketing strategy is successful.

Get Started with EngageLab WhatsApp Business API

The WhatsApp marketing campaign examples that we have seen in this guide show you that all businesses can benefit from this channel. To maximize your WhatsApp marketing success, you should leverage EngageLab's WhatsApp Business API.

This platform has been specifically designed to become your go-to solution for your business communication via WhatsApp and other channels. It is a great choice for fostering an omnichannel strategy.

In EngageLab, you will gain access to:

Wrapping Up

These WhatsApp marketing campaign examples showcase the potential of the messaging app. By employing the right strategies, tools, and WhatsApp metrics, you can achieve exceptional results in 2025. Sign up for EngageLab WhatsApp Business API today and unlock the full potential of WhatsApp marketing. Get started with EngageLab today.