Jacob Morrow
2024-11-25 17:12:42
If BFCM is on the horizon, then believe it, enterprises are ready and raring to go since it is one of the most important shopping events of the year. But among all the channels, SMS marketing, boasting, an impressive 85% open rate for messages and a 45% conversion rate, has become the most popular one to go for. As a communication channel, SMS does not allow for a delayed message in the inbox as experienced in email marketing, and for this reason, makes it an essential avenue for enterprises seeking to give their rivals a run for their money.
In this guide, you'll get the latest industry-based high conversion black Friday text message templates for your Black Friday Marketing. In addition to this, we will take you through more effective information about BFCM, such as how to better write compelling text messages, and the importance of Black Friday marketing.
To make your Black Friday event meet your annual marketing goals, let's get started.
Part 1. What is BFCM?
Black Friday and Cyber Monday (BFCM) are the pillars of the American and global retail schedule and the end of spring kicks off the holiday shopping season. These shopping holidays occur from the Friday following Thanksgiving up to Monday and people have come to associate it with huge discounts, special offers, and increased spending.
From the perspective of enterprises, BFCM marketing is a strategic moment to boost sales, strengthen customer loyalty, and make sales to free the stocks. These four BFCM dates are fully exploited by organizations to market products through different strategies with SMS being one of the most widely used due to their capacity to instantly reach the respective clients with relevant offers. Specifically, the successful implementation of the BFCM strategy now holds the potential of dictating the entire year.
Part 2. Write the Best Black Friday Text Message: Key Takeaways
1. The Power of SMS Marketing for Enterprises
Every enterprise has its set of difficulties during BFCM, starting from the competition to timely communication. Black Friday SMS marketing offers solutions with its ability to:
- Reach customers instantly: SMS guarantees your promotions reach the customer's devices.
- Outperform other channels: While email or social media can also work, people take action after they read an SMS more quickly and cost less.
- Personalized communication: To be more precise, having personalized messages like Black Friday chain text offers, allows creating stronger bonds with the target audience.
2. Best Practices for Black Friday SMS Campaigns
- Craft Compelling Copy: Read and avoid sentences full of jargon and long words. Use powerful Black Friday wording, along with the call to action such as ‘Shop Now’ or ‘Don’t Miss the Deal’.
- Highlight Urgency: This is done by adding time-based strategies like “Ends Tonight!” to generate a FOMO (fear of missing out).
- Leverage Personalization: Try to add some of the customer’s name or preference so as to create a boost in the engagement level.
- Ensure Compliance: It is crucial to follow GDPR and TCPA regulations, so it’s necessary to add the opt-out function to all the Black Friday messages.
- Start Early: Start developing Black Friday 2024 teasing messages at least a month before the date.
3. How to Measure the Success of Your SMS Campaigns
- Open Rates: This will tell you the level of engagement on the first instance by tracking how many recipients opened the SMS. The average SMS open rate is 85% which is a good rate.
- Click-Through Rates (CTR): It assists you measure the level of interest in your offers by counting the number of clicks on the links within the message.
- Conversion Rates: Determine the number of received SMS that resulted in a purchase or any action.
- Opt-Out Rates: Pay attention to the exit rate so that your communication does not become annoying and does provide valuable information.
- Revenue Generated: Measure the ROI of SMS campaigns and assess performances by linking them directly to sales affected through the messages.
4. How EngageLab Helps Enterprises Succeed in BFCM
EngageLab is a multi-channel marketing platform where businesses can choose to use AppPush, WebPush, Email, SMS, WhatsApp and more for BFCM marketing. Engagelba simplifies enterprise SMS marketing with:
- Easily manage large-scale campaigns.
- Send messages within 5 seconds, guaranteeing a 99% delivery rate.
- Automatic switching between multiple channels ensures the stability of Black Friday SMS delivery.
- Provides real-time SMS sending records.
- Advanced technology and large message capacity ensure that SMS is sent during peak hours.
- Fully comply with local and global laws and regulations regarding personal information, data privacy, and cybersecurity, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
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Part 3. 50+ Black Friday SMS Templates
Following are some of the best Black Friday Examples or templates that you can use in practice for this year!
1. Retail Industry: Black Friday Marketing Templates
EXAMPLES
- “Hurry! Black Friday is here Get 50% off on all items. Limited stock! Shop now: [link].”
- “Exclusive VIP Access! Enjoy early Black Friday deals with 25% off sitewide. Use code VIPBF: [link].”
- “Final hours! ⏰Grab 40% off on everything this Black Friday before midnight: [link].”
- “Black Friday sneak peek! Shop now for exclusive deals and discounts: [link].”
- “Tick-tock ⏳Only a few hours left to save up to 50% this Black Friday: [link].”
2. E-commerce Industry: Black Friday Text Message
EXAMPLES
- “Your cart awaits! Complete your purchase now with 30% off. Offer ends tonight: [link].”
- “Flash Sale Alert! 40% off on electronics for the next 2 hours: [link].”
- “The countdown is over! Black Friday is live—shop 50% off sitewide: [link].”
- “Still thinking? Don’t let your cart expire. Complete your order with 20% off now: [link].”
- “Exclusive Black Friday deal: Free shipping on all orders above $50. Shop here: [link].”
- “Cyber Week starts early! Enjoy early access to our Black Friday sale: [link].”
- “Hurry! Black Friday ends in 2 hours. Don’t miss out on 30% off sitewide: [link].”
3. Food and Beverage Industry: Black Friday Wording Templates
EXAMPLES
- “Double the flavor! Enjoy 30% off on your favorite meals this Black Friday: [link].”
- “Black Friday Treat! 1+1 on all orders today only. Use code BF1PLUS1: [link].”
- “Hunger meets savings! Get 20% off your order this Black Friday. Shop now: [link].”
- “Treat yourself! Black Friday weekend deal: Buy 2, get 1 free. Order here: [link].”
- “Celebrate Black Friday with a sweet deal: Free dessert on all orders above $30: [link].”
4. Fitness Industry: Black Friday SMS Templates
EXAMPLES
- “Black Friday Special! Get 50% off annual gym memberships. Sign up today: [link].”
- “Feel fit, pay less! 30% off all fitness equipment this Black Friday: [link].”
- “Hurry! Last chance to grab 2 free yoga classes with every 10 booked: [link].”
- “Black Friday bonus! Free personal training session with every sign-up: [link].”
- “This Black Friday, your fitness journey starts with 20% off all online classes: [link].”
5. B2B Industry: Black Friday SMS Examples
EXAMPLES
- “Black Friday for businesses: Get 25% off bulk orders today only: [link].”
- “Partner with us this Black Friday and save 20% on enterprise solutions. Learn more: [link].”
- “Exclusive B2B deal: Upgrade your service plan now with 30% off: [link].”
- “Black Friday is here! 15% off professional tools for your business needs: [link].”
- “Maximize savings for your enterprise with our Black Friday discounts. Explore now: [link].”
6. Flash Sale Notifications - Black Friday 2024
EXAMPLES
- “Flash Sale Alert! Save 50% for the next 2 hours only. Don’t miss out: [link].”
- “Quick! ⏳Flash sale is live—30% off sitewide for the next 4 hours: [link].”
- “Surprise Flash Sale! 45% off on all orders until 8 PM: [link].”
- “Hurry! Flash Sale: Get 25% off everything, but only for 3 hours: [link].”
- “Limited-time flash sale! ⏳Shop now to save big: [link].”
7. Cart Abandonment Reminders - Black Friday Message
EXAMPLES
- “Still deciding? Don’t let your favorites sell out! Complete your order with 10% off: [link].”
- “Your cart misses you! Finish your purchase today and enjoy free shipping: [link].”
- “Come back to your cart! Use code BF20 for 20% off on your saved items: [link].”
- “Psst…your cart is waiting! Complete your Black Friday order before it’s too late: [link].”
- “Reminder: Items in your cart are still available with 15% off. Finish now: [link].”
8. Personalized Recommendations - Black Friday text Message
EXAMPLES
- “Hi [Name], we’ve picked these Black Friday deals just for you! Save 30%: [link].”
- “Your favorites are on sale! Shop personalized deals now: [link].”
- “Based on your preferences, here are exclusive Black Friday offers tailored for you: [link].”
- “Need gift ideas? Check out these Black Friday specials for items you’ll love: [link].”
- “Hi [Name], these Black Friday deals are calling your name! Don’t miss out: [link].”
9. BOGO (Buy One Get One) Offers - BFCM Marketing
EXAMPLES
- “BOGO Bonanza! Buy one, get one free on select items for Black Friday: [link].”
- “Black Friday BOGO! Buy one, get one 50% off today only. Shop here: [link].”
- “It’s BOGO time! Buy one, get one free on everything this Black Friday: [link].”
- “Double the deals! Buy one, get one 50% off for Black Friday: [link].”
- “BOGO Alert! Shop now to save more with buy one, get one offer: [link].”
10. Free Shipping Promotions - Black Friday Marketing
EXAMPLES
- “Black Friday Bonus: Free shipping on all orders today only: [link].”
- “Shop more, save more! Free shipping on orders over $50. Use code FREESHIP: [link].”
- “No shipping fees! Free shipping on every Black Friday order: [link].”
- “Free shipping for Black Friday! Place your order today and save: [link].”
- “Limited-time Black Friday deal: Free shipping on everything, no minimum: [link].”
11. Last-Minute Reminders - Black Friday SMS Marketing
EXAMPLES
- “⏰Time’s almost up! Black Friday ends tonight. Don’t miss out on huge savings: [link].”
- “Final hours! ⚡Shop our Black Friday deals before they’re gone: [link].”
- “Last chance! Don’t let your Black Friday savings slip away. Shop now: [link].”
Part 4. Why is Black Friday Text Message Marketing Important?
1. Exceptional ROI and Conversion Rates
During BFCM, SMS campaigns always prove to be more effective than other channels. Looking at the example, Black Friday promotion through SMS marketing led to an order increase of 221.9% in 2023, which proves its efficiency for enterprises.
2. Personalized Communication
Enterprises can use SMS for sending promotional offers that are unique and according to the interest of the customer. For instance, segmentation tools found in EngageLab will help businesses develop appropriate communication for customers to make them loyal and improve sales.
3. Timely and Action-Oriented
Using SMS, enterprises can immediately deliver promotions when the messages get to the customer. That is where scheduling and automation of the process by EngageLab come hand in hand.
4. Cost-effective and Measurable
Even though there are other marketing channels such as radio and newspaper, SMS is cheap. Engagement reports from the EngageLab demonstrate metrics can improve strategies and increase engagement.
Conclusion
Amidst the strong competition throughout Black Friday 2024, SMS strengthens enterprises’ leverage and becomes an effective way to enhance engagements, sales, and ROI. Besides, it has a high open and conversion rate. This simply means that your message will be unfolded and responded to. Tools such as EngageLab enable enterprises to coordinate effective campaigns with individual, timely, and legal messages on behalf of their clients.
If you want to make the most of BFCM 2024, start preparing your Black Friday SMS campaign right now with the support of EngageLab Marketing Platform. Make sure you adopt the right shopping strategy this season; it could just be your best season ever.
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