Jacob Morrow
2024-08-29 17:47:02
How can I send 1000 messages at once on WhatsApp? That's the popular question businesses and marketers have today as the need to reach large audiences quickly is increasing. Bulk messages are useful when promoting a new product, announcing alerts, sharing promotional information, and more.
There are many ways to send bulk messages on WhatsApp. However, it also comes with a risk of getting banned if you don't adhere to WhatsApp policies. Therefore, this guide is designed to present the top three methods on how to send bulk messages on WhatsApp without getting banned.
Part 1. What is WhatsApp Bulk Messaging?
WhatsApp bulk messaging is the process of sending thousands of messages to multiple contacts at the same time. For example, you may want to send an event notification to all your customers simultaneously.
In today's modern and digitalized business communication era, WhatsApp bulk messaging helps businesses interact with their customer/user base easily and efficiently.
The key benefits of WhatsApp bulk messaging include:
- Increased Reach: Bulk messaging empowers businesses to reach thousands of customers simultaneously.
- Efficiency: Bulk messaging automates and saves time sending messages to customers. Instead of spending hours, the process reduces to simple clicks.
- Customer Engagement: Bulk messaging keeps customers engaged as they are regularly getting updates from the brand.
In short, WhatsApp bulk messaging helps businesses stay connected with the audience and utilize a more efficient way of engaging with them.
However, it is important to know about WhatsApp's anti-spam policies. WhatsApp has enforced tight policies to prevent spam and protect users from unsolicited messages. For example, WhatsApp prohibits businesses from using the platform for sending promotional messageswithout getting customers' consent. Similarly, it does not allow the use of automated scripts or tools to send messages.
WhatsApp has also set up advanced spam detection algorithms using ML and AI to better identify spam messages. Therefore, it is essential to follow WhatsApp anti-spam policies to avoid getting suspended or banned.
Now that's cleared, let's focus on how to send bulk messages on WhatsApp without getting banned.
Part 2. Top Methods to Send Bulk WhatsApp Messages
You will find dozens of methods on how to send bulk WhatsApp messages, but not all methods are reliable.
Below we have shortlisted three top methods for sending bulk WhatsApp Messages effectively:
1. Use WhatsApp Business API
WhatsApp Business API allows businesses to integrate WhatsApp capabilities into their systems and software. Think of it as an advanced version of WhatsApp Business that can integrate with backend systems like CRM and marketing platforms and maximize the use of WhatsApp in business activities.
With WhatsApp Business API, you can send bulk and automated messages to your customers with minimal effort.
The key features/benefits of WhatsApp Business API include:
- Get green tick verification for WhatsApp API number, which makes your business credible.
- Integrate WhatsApp to your existing business systems.
- Send bulk WhatsApp messages to thousands of customers.
- Send promotional messages, alerts, and updates to customers.
- Two-way messaging.
- Support rich media content like images, documents, videos, and other file types.
- A centralized inbox platform for multiple support agents to work together and solve customer queries.
- Automated replies to common customer queries.
- Get in-depth insights on campaigns.
In short, WhatsApp Business API is an all-in-one platform for businesses to optimize customer engagement. Furthermore, it is a reliable and official way to send bulk messages to customers. This means that your business can send 1000s of customers with minimal chances of getting banned.
To use WhatsApp Business API, you need to use a reliable service provider that can integrate with the API and let you send bulk messages. Below are the three reputable bulk WhatsApp messaging service providers you can use:
A. EngageLab
EngageLab is the top-notch and officially certified WhatsApp API provider by Meta. As a well-known customer engagement platform, EngageLab provides an easy-to-use platform to integrate and maximize the use of WhatsApp Business API.
EngageLab supports real-time/scheduled bulk messaging, diverse messaging capabilities (text, images, videos, interactive buttons), enhanced security with a one-time password (OTP), initiating WhatsApp conversations on numerous platforms to acquire new users, sending important notifications, and more.
B. Wati
Wati is also a reputed end-to-end WhatsApp API solution for businesses. It provides a convenient platform to upload the contact list, create a message, and schedule and send to thousands of customers on WhatsApp. Furthermore, it can help create automated responses to reduce the workload on the customer support team.
C. Trengo
Trengo is an official WhatsApp Business solution partner. It can integrate WhatsApp directly and then provides a user-friendly interface to manage bulk WhatsApp messages. It can help create, schedule, monitor, and collaborate on messages effectively.
2. Third-Party Tools and Software
There are dozens of third-party tools and software readily available to address how to send bulk messages on WhatsApp Business. Below are the three trusted third-party tools you can use:
A. Twilio
Twilio is a full-fledged platform to send personalized and bulk messages to customers. You can use it to send one-way WhatsApp messages with an API for marketing promotions and alerts/notifications. It also facilitates sending highly targeted personalized messages on WhatsApp. However, it can be complex to use for beginners and may require higher costs for large-scale operations.
B. DoubleTick
DoubleTick is a powerful WhatsApp CRM tool that can streamline bulk messaging for WhatsApp. It supports unlimited WhatsApp broadcast messaging, cloud-based shared team inbox, dynamic catalog sharing, and more. Furthermore, it can schedule and send messages automatically and also provide real-time analytics. However, this tool does not offer a free trial.
C. MessageBird
MessageBird is a CRM tool that provides an intuitive interface and visual flow builder to create WhatsApp template messages and then send the messages to your customers. It empowers service, marketing, and engineering teams to create personalized interactions with customers over WhatsApp and other channels. Furthermore, it provides marketing automation with AI technology. For example, when the cart is abandoned, it can send personalized messages to customers and try to engage them to rethink their decisions. However, it is a bit expensive compared to other solutions.
Key Considerations Using Third-Party Tools
Although third-party tools may offer a more cost-friendly solution to send bulk WhatsApp messages than official API, there are a few important considerations you should know, as follows:
- Risk of account suspension if those tools don't comply with WhatsApp policies.
- Security and reliability of third-party tools.
- Limited delivery tracking and reporting.
- Struggle to smoothly send bulk messages in large volumes.
In short, third-party tools can fulfill your bulk WhatsApp message needs but come with a few challenges.
Main Differences:
- Official API Use and Integration: Integrating WhatsApp directly with existing business systems through the official API, typically with the help of WhatsApp-approved service providers. This approach is safer and more reliable but requires technical know-how for implementation.
- Simplified Operations with Third-Party Tools: Third-party tools offer a more user-friendly interface and additional functionalities but come with higher risks, such as potential non-compliance with WhatsApp’s policies.
3. Broadcast Lists and Groups
The third way to address how to send bulk WhatsApp messages is to take advantage of broadcast lists and groups.
The broadcast list feature of WhatsApp allows you to create a list of up to 256 contacts and easily send them messages at once. Alternatively, you can create a WhatsApp group, add up to 1024 members, and create an interactive space where you and others can send messages in a common space. In short, both these methods support sending bulk messages on WhatsApp.
To maximize the impact of broadcast lists and groups, you should:
- Segment your audience to send targeted messages.
- Send messages at a reasonable frequency.
- Keep the message content concise and relevant.
- Improve message quality based on customers' feedback.
Pros:
- One-way communication with broadcast messages.
- Best to have community engagement with groups.
Cons:
- Broadcast messages are only sent to customers if they have saved your number.
- 256 contacts limit in broadcast and 1024 members limit in group.
- Groups can become cluttered with messages.
- The broadcast approach can become time-consuming if you want to send messages to 1000s of contacts.
Part 3. How to Send Bulk Messages on WhatsApp Without Getting Banned
Until now, we have discussed multiple ways on how to send bulk WhatsApp messages. However, the important focus should be using a reliable service that can help send bulk messages on WhatsApp without getting banned. That's where EngageLab stands out.
EngageLab is a trusted customer engagement platform that helps businesses uplift their WhatsApp game smartly. As an officially certified WhatsApp Business API service, EngageLab empowers businesses to build strong connections with customers through WhatsApp.
EngageLab offers a unified web-based interface to manage bulk messaging campaigns. It helps create interactive message templates and send them to your recipient contact list in simple clicks.
With EngageLab, you get:
- Seamless integration with WhatsApp Business API.
- Create message templates with rich messaging capabilities: text, video, image, emojis, interactive buttons, attachments, and more.
- Click-based interface to upload phone lists and send bulk messages.
- High delivery rate (up to 95% or more).
- GDPR-compliant API interfaces.
- No platform usage fees and only charge for actual messaging usage.
- Complete tracking of message lifecycle, including target, delivery, reading, click-through rate, and more.
Simply put, EngageLab is an officially recognized solution provider and an ideal platform to create, send, and monitor bulk message campaigns.
Here's how to send bulk messages on WhatsApp without getting banned using EngageLab:
Step 1. Head to the EngageLab website and sign up. From the main dashboard, select "WhatsApp".
Step 2. Register your business account and the sending number by following the on-screen instructions. To learn more about this step, check this guide.
Step 3. Once your WhatsApp Business account and number are registered with EngageLab, the next move is to create message templates. For that, click "Message Templates" from the left sidebar. Click "Create Template" and customize the template with interactive text, images, etc.
Step 4. Now that the template is created, you are all set to send WhatsApp messages in bulk. Click "Send Message > Template Message" from the left sidebar.
Select the sending number and time. Under "Recipient Number", select the contacts file or add numbers manually. Lastly, select the message template and hit Send.
That's it! This is how you can easily use EngageLab and drive your WhatsApp bulk messaging campaigns effectively.
Conclusion
Sending bulk messages on WhatsApp not only leads to increased engagement with customers but also optimizes communication management. In this guide, we have discussed the top methods on how to send bulk messages on WhatsApp. However, EngageLab has emerged as one of the most powerful and reliable service providers. Its advanced features, user-friendly interface, and integration with WhatsApp Business API make it a truly exceptional platform for personalized bulk messaging.
Ready to take your customer engagement to new levels? Sign up with EngageLab and get started!
