Looking for a Braze Alternative? Discover 12 Exceptional Replacement

Braze is a leading customer engagement platform that stands out for its advanced features, high level of customization, and smooth scalability. However, there are many other powerful Braze alternatives that might work better for your business.

Braze's strengths lie in real-time data processing, cross-channel marketing capabilities, and advanced personalization features. However, it also has weaknesses, such as interface complexity, segmentation limitations, a higher price, and more.

In this guide, we have shortlisted 12 top Braze marketing automation alternatives that you can consider. So, let's get started!

Part 1. Comprehensive Overview of Braze: Features, Pricing, and More

Braze is a leading customer engagement platform, renowned for its real-time data processing, omnichannel marketing automation, and ability to deliver highly personalized customer experiences. It enables businesses to orchestrate seamless cross-channel campaigns, including email, SMS, web push, app push, and WhatsApp, among others.

The key features of Braze include:

• Multi-Channel Outreach: Communicate effectively across email, SMS, push notifications, and more.
• Customer Journey Management: Create and manage detailed customer journeys.
• Real-Time Data Processing: Generate precise audience segments, trigger timely campaigns, and send personalized messages.
• Comprehensive Customer Profiles: Build 360-degree profiles for deeper insights.
• AI-Powered Insights: Leverage machine learning for data-driven decisions.
• Seamless Integrations: Connect with your existing systems effortlessly.
• A/B Testing: Test and optimize campaigns for maximum impact.
• Dedicated Customer Support: Access reliable and responsive support.

In short, Braze offers a full-fledged customer engagement platform that helps businesses of all sizes to plan and execute data-driven marketing campaigns.

Pricing

Braze does not disclose pricing details on its website, opting instead for customized plans tailored to an organization's size and specific needs. Based on market data:

• For organizations with approximately 200 employees, pricing typically ranges from $43,400 to $72,400 annually.
• Larger organizations may face higher costs, reflecting their broader operational needs.

Potential customers are encouraged to contact Braze directly for an accurate quote based on their unique requirements.

Why Businesses Look for Braze Alternatives

While Braze offers impressive capabilities, it might not suit every business due to the following reasons:

• Pricing: Braze's robust features come with high subscription costs, making it less accessible for budget-conscious businesses.
• Setup and Configuration: The platform’s advanced features require significant expertise and time for proper setup and optimization.
• Functionality Issues: Some users report challenges such as poorly timed pop-ups and limited in-app communication options.
• Scalability: While excellent for large-scale operations, Braze may not be ideal for smaller businesses with simpler needs.

In summary, businesses switch from Braze for various reasons, such as cost concerns, usability challenges, or a need for more tailored solutions. Explore the next section to discover the 12 best Braze alternatives that might better suit your needs.

Part 2. Top 12 Braze Alternatives for Superior Customer Engagement

The customer engagement world is diverse, with many platforms offering unique and advanced features to cater to different needs. Suppose you are a startup that needs ease of use and flexibility or a mid-sized business that needs more customization and advanced features. In that case, you can easily find the right customer engagement platform.

This means that there are many Braze alternatives you can consider. Below, we have shortlisted the top 12 Braze alternatives that are also exceptional in their features:

1. CleverTap: Braze Alternative for Enhanced Engagement

CleverTap is an all-in-one customer engagement platform that excels in creating highly personalized user experiences. It stands out with its cutting-edge features like Clever.AI and TesseractDB, designed to transform engagement strategies and drive business growth.

Clever.AI automates segmentation and predictive analytics, which leads to more effective campaigns and conversion rates. Similarly, TesseractDB can capture an astonishing amount of data points per user to get deeper user content.

Other than the above two functionalities, CleverTap provides omnichannel messaging, advanced analytics, A/B testing, and more. Simply put, you get a powerful Braze alternative that offers more advanced features for more effective engagement.

Beyond these flagship features, CleverTap also delivers a suite of advanced tools such as omnichannel messaging, real-time analytics, and A/B testing, making it a powerful alternative to Braze for businesses looking for a competitive edge.

Features at a Glance

• Omnichannel Messaging: Communicate with users across email, SMS, in-app notifications, and more.
• Automated Segmentation: Group users dynamically based on behavior and preferences.
• Personalization: Deliver tailored experiences for enhanced engagement.
• Real-Time Analytics: Gain actionable insights to monitor campaign performance instantly.
• AI-Powered Predictive Analytics: Forecast trends and outcomes with high accuracy.
• In-App Messaging: Connect with users within your app at key moments.
• A/B Testing: Experiment with variations to optimize campaign effectiveness.

Pros and Cons of CleverTap

Pricing

CleverTap offers flexible pricing tiers based on your business needs:

• Enterprise: $75/month (up to 5000 MAU)
• Advanced: Custom pricing tailored to specific requirements
• Cutting Edge: Custom pricing for large-scale enterprises

2. EngageLab: A Modernized, Cost-Friendly Braze Alternative

EngageLab is a powerful customer engagement marketing technology platform that provides an all-in-one, highly integrated place to create and run marketing campaigns. It provides omnichannel customer engagement via app push, web push, email, SMS, WhatsApp, and more. Furthermore, it provides full user/message lifecycle tracking, which provides detailed insights into user profiles and behaviors.

Another key aspect of EngageLab is its user-friendliness. It offers a click-based interface that does not require a steep learning curve, as in the case of Braze. Furthermore, it offers flexible policy configurations, like user tags and grouping, timed sending, batch single push, etc. In short, EngageLab is truly a modernized customer engagement platform.

Features at a Glance

• Omnichannel marketing: app push, web push, email, SMS, WhatsApp, and OTP
• User-friendly, intuitive interface
• Flexible policy configuration (e.g., user tags, grouping, and timed sends)
• Automated notifications triggered by user actions
• Comprehensive customer lifecycle tracking
• Scalability to handle campaigns of any size
• Robust data security and compliance

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Pros and Cons of EngageLab

Pricing Overview

EngageLab offers fully customizable pricing plans tailored to your business needs, ensuring you only pay for the features and scale required for your campaigns.

With its modernized features, intuitive interface, and flexible configurations, EngageLab is a compelling alternative to Braze, offering powerful engagement tools without compromising on cost or ease of use.

3. MoEngage: Insights-Led Customer Engagement Platform

MoEngage is an insights-led customer engagement platform that helps build strong relationships with customers. It offers personalized cross-channel communications and real-time insights to help marketers adapt to evolving customer expectations.

MoEngage provides dynamic segmentation, cross-channel marketing, AI-driven insights, advanced reporting dashboards, and more. Simply put, it provides an all-in-one platform to drive entire marketing campaigns with targeted campaigns.

Features at a Glance

• Omnichannel marketing: connect via email, push, SMS, and more
• AI-driven insights for smarter decisions
• Dynamic segmentation to target specific audiences
• Personalized user experiences
• Real-time transactional alerts

Pros and Cons of MoEngage

Pricing Overview

• Growth Plan: Custom pricing
• Enterprise Plan: Custom pricing

4. Iterable: A Cross-Channel Marketing Automation Platform

Iterable is a cross-channel marketing and customer engagement platform. It allows businesses to build personalized workflows for SMS, in-app, push notifications, and email messaging.

Iterable offers all the essential features you expect from the platform, including real-time analytics, dynamic segmentation, A/B testing, and personalized messaging, and more. However, what makes it a powerful Braze marketing automation alternative is its user-friendly interface and extensive multichannel marketing.

Features at a Glance

• Cross-channel marketing campaigns (email, SMS, push, and in-app)
• Dynamic audience segmentation
• Personalized marketing based on user behavior and preferences
• Real-time analytics for performance tracking
• Comprehensive campaign management tools
• A/B testing for optimization

Pros and Cons of Iterable

Pricing Overview

Iterable does not provide transparent pricing on its website, but here’s a general pricing trend:

• Small Businesses: Starting at $500/month
• Mid-Sized Businesses: Starting at $1,500/month
• Large Enterprises: Starting at $5,000/month

5. Ortto: Customer Journey and Generative AI Assistance

Ortto is another useful Braze marketing automation alternative that unifies data sources to get a single customer journey view. It helps create omnichannel, personalized marketing messages. It also offers templates to use for onboarding users, generating feedback, and more.

Ortto offers a powerful marketing automation experience with its visual builder, smart segmentation, automation capabilities, and more. It also offers Ortto AI, a generative AI, to get AI assistance in planning marketing campaigns and messages.

Features at a Glance

• Unified customer journey view
• Visual journey builder for intuitive campaign creation
• Omnichannel marketing
• Powerful analytics for actionable insights
• Generative AI assistance (Ortto AI)
• Smart segmentation for targeted campaigns

Pros and Cons of Ortto

Pricing Overview

• Professional: $599/month
• Business: $999/month
• Enterprise: $1,999/month

6. Insider: AI-Driven Personalization

Insider is another powerful Braze alternative that provides an AI-native omnichannel experience and customer engagement platform. It helps marketers craft data-driven, personalized customer experiences across 12+ channels. It connects data from every single customer interaction to get a clear picture of customer's needs, interests, behaviors, and preferences.

Insider provides deeper personalization to run precise marketing strategies. It also offers Sirius AI, a generative AI solution to get assistance in marketing activities.

Features at a Glance

• Cross-channel marketing for consistent messaging
• AI-driven personalization for better targeting
• Comprehensive data analytics
• Predictive analytics for future trends
• Global engagement with multilingual and time-zone-specific notifications
• Advanced user segmentation

Pros and Cons of Insider

Pricing Overview

Insider does not publicly disclose its pricing plans.

7. Adobe Experience Cloud - Digital Marketing Suite

Adobe Experience Cloud is a platform to create, automate, and personalize cross-channel campaigns. It provides a comprehensive suite that provides dedicated tools for content management, campaign orchestration, personalization, analytics, and more.

Adobe Experience Cloud empowers businesses to offer highly personalized customer experiences. It makes it easy for businesses to understand customer behavior and drive engaging marketing campaigns.

Features at a Glance

• Real-time customer profiling
• Data standardization across the organization
• Customer journey analytics
• Multi-channel campaigns
• A/B testing for campaign optimization
• Real-time actionable insights

Pros and Cons of Adobe Experience

Pricing Overview

Adobe Experience Cloud offers customized pricing based on business requirements.

8. Customer.io: Personalized Omnichannel Engagement

Customer.io is another Braze alternative that creates personalized journeys across all channels. It provides a unified SaaS customer engagement platform to craft and automate messages across the web and mobile through in-app, email, push, and SMS.

Customer.io provides a visual workflow builder to design the automation flow. Secondly, it provides a parcel code editor to create high-quality emails. Moreover, it offers clear analytics to make data-driven decisions.

Features at a Glance

• Omnichannel marketing across web and mobile
• Visual workflow builder for automation
• Data pipelines for streamlined processing
• Analytics for actionable insights
• A/B and cohort testing to optimize campaigns

Pros and Cons of Customer.io

Pricing Overview

• Essentials: Starts at $100/month (5k profiles)
• Premium: Starts at $1,000/month
• Enterprise: Custom plan available

9. Salesforce Marketing Cloud: Integrated Marketing Automation

Salesforce Marketing Cloud is a great Braze marketing automation alternative that helps businesses optimize their marketing strategies. It automates and streamlines marketing efforts across different channels, such as email, mobile apps, SMS, social media, and websites.

Salesforce Marketing Cloud integrates seamlessly with the core Salesforce CRM to offer a better view of customers and have deep data synchronization. Moreover, it also offers exceptional analytics capabilities to keep optimizing customer engagement strategies.

Features at a Glance

• Personalized customer journeys
• Omnichannel marketing
• Deep CRM integration
• Audience segmentation for precise targeting
• Comprehensive data analytics

Pros and Cons of Salesforce Marketing Cloud

Pricing Overview

• Starter Suite: $25/month/user
• Growth Edition: $1,500/month/org
• Advanced Edition: $3,250/month/org

10. OneSignal: Leading Push Notification Platform

OneSignal is a well-known customer engagement platform that leads in push notifications, in-app messaging, email, and SMS. It provides a drag-and-drop workflow builder to automate messages across channels.

OneSignal provides advanced segmentation, automation features, and rich-media notifications to drive personalized campaigns. Moreover, it can also display custom live app experiences directly on the lock screen with real-time updates. In short, OneSignal provides an intuitive platform to lift up your marketing game.

Features at a Glance

• Push notifications for real-time engagement
• In-app messaging for seamless communication
• Email and SMS campaigns
• Live activities for lock screen updates
• Visual workflow builder for automation
• Advanced audience segmentation
• Automated campaign execution

Pros and Cons of OneSignal

Pricing Overview

• Free: $0 (10,000/month free emails)
• Growth: Starts at $9/month (20,000/month free emails)
• Professional: Custom pricing
• Premium: Custom pricing

11. Vero: Multi-Channel Customer Engagement Made Simple

Vero is a multi-channel customer engagement platform designed to send personalized messages across various channels. It offers a visual builder to create customer journeys and automate workflows based on real-time customer activity.

With Vero, businesses can design targeted push notifications and email campaigns triggered by real-time events. Its API enables seamless integration with product data or direct linkage to SQL data warehouses for advanced data-driven campaigns.

Features at a Glance

• Multi-channel messaging for personalized engagement
• Centralized customer view for better insights
• Visual workflow builder with automation triggers
• Advanced customer segmentation
• Activity tracking for real-time engagement

Pros and Cons of Vero

Pricing Overview

• Starter: $54/month
• Professional: Custom pricing available

12. WebEngage: Unified Customer Data and Campaign Automation

As the last Braze alternative, WebEngage is a handy customer engagement platform for businesses. It offers CDP, a web and app personalization engine, and an omnichannel campaign manager.

WebEngage consolidates customer data from multiple sources and creates a unified view. Afterward, it helps build and prioritize customer segments. Besides that, it offers a powerful way to automate campaigns at scale for better results. Moreover, you get powerful analytics to make data-driven decisions.

Features at a Glance

• Unified customer data across all sources
• Dynamic audience segmentation
• Multichannel engagement for consistent communication
• Workflow automation to simplify campaign execution
• Comprehensive analytics for performance monitoring

Pros and Cons of WebEngage

Pricing Overview

WebEngage does not publicly disclose pricing information.

Part 3. Frequently Asked Questions About Braze Alternatives

Q1. Who competes with Braze?

Braze faces competition from several customer engagement platforms, including:

• EngageLab: A leading customer engagement platform offering omnichannel messaging solutions to enhance user engagement and retention.

• MoEngage: Provides personalized messaging across multiple channels.

• Insider: Offers a unified platform for cross-channel marketing.

• WebEngage: Specializes in customer retention and engagement strategies.

• Iterable: Focuses on growth marketing and user engagement.

• Bloomreach: Combines content, search, and merchandising into a single platform.

Q2. Is Braze a CRM tool?

While Braze is primarily a customer engagement platform, it encompasses features commonly found in Customer Relationship Management (CRM) systems, such as managing customer interactions and personalizing communications.

Q3. What makes Braze unique?

Braze stands out due to its:

• Real-Time Data Processing: Enables immediate analysis and response to customer behaviors.

• Omnichannel Marketing Automation: Seamlessly integrates various communication channels for a unified customer experience.

• Personalized Customer Experiences: Utilizes AI-driven insights to tailor interactions based on individual customer data.

Editor's Choice: EngageLab as a Leading Customer Engagement Solution

Among all the Braze alternatives, our top recommendation is EngageLab. Here’s why EngageLab stands out as a market leader in global customer engagement solutions.

EngageLab modernizes and automates customer engagement across app-push, web-push, email, SMS, and other channels. Its unique capabilities make it a premier choice for businesses looking to elevate their engagement strategies:

Key Reasons Why EngageLab Excels

• Expert Support: EngageLab offers a user-friendly platform backed by professional guidance, ensuring seamless integration via its full-featured APIs within few minutes.
• Cost-Effective Pricing: Dynamic pricing based on DAU size or email volume minimizes costs, making EngageLab budget-friendly for businesses of all sizes.
• Global Reach: Multilingual push notifications enable businesses to connect with audiences worldwide effortlessly.
• High Delivery Rates: EngageLab leverages Firebase Cloud Messaging, Apple Push Notification Service (APNs), self-built channels, and brand-specific messaging from Xiaomi, OPPO, and Huawei for exceptional reliability.
• Comprehensive Lifecycle Tracking: Track user and message lifecycles to gain actionable insights into user profiles and behaviors for optimized message funnels.
• Data-Driven Analytics: Advanced campaign analytics provide businesses with actionable data to refine strategies and maximize performance.
• Versatile Applications: Tailored solutions for industries like finance, e-commerce, media, and travel make EngageLab adaptable to diverse needs.

In summary, EngageLab is a feature-rich yet intuitive Braze alternative that empowers businesses to execute customer engagement campaigns seamlessly. Its affordability, user-friendliness, and comprehensive features make it an outstanding choice.

Conclusion

While Braze remains a strong contender, it’s not the only customer engagement platform available. This guide has explored 12 potential Braze alternatives that offer exceptional omnichannel marketing automation and unique features.

Ultimately, the best choice depends on your specific business needs. However, our recommendation is EngageLab for its perfect balance of advanced features, ease of use, and cost-effectiveness.

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