Jacob Morrow
2024-11-11 09:55:48
They say, “Sales Messaging is Dead” But what's dead is their traditional methods, poor copywriting, and click bait.
Sales messaging is still extremely powerful for engaging customers and getting new leads. However, you must know how to harness its power.
Let’s uncover the secrets of writing and editing perfect sales messages that never miss their target. We will share the exact framework and examples to make your SMS marketing more converting.
Part 1. Mastering Sales Messaging: Connect Without Annoying
#1 Content of the message
1 Be clear about the purpose of your message
Within minimal words, convey the purpose of your message. Whether it’s about sales, free signups, new production, or anything else, state clearly. Just get straight to the point.
2 Figure out the framework of your text message
Having a framework allows you to never miss even the tiniest detail under the pressure of fewer words. Create a framework of essential things, such as who, what, when, how, etc. From the hook to the CTA, include everything needed.
3 Get the customer's attention
Why should the customer read your message? Target the pain points, relate to the customer, and offer something exceptional. Make the reader feel the message is worth reading.
4 Get the customer interested
Show customers what’s beneficial, unique, and valuable in your proposition. Spark their curiosity and interest. Let them know the value of your offering.
5 Trigger customer action
Finally, compel the customer to take the desired action. Add actionable words like Sign Up Free, Get 50% Off, Shop Now, etc.
#2 A/B testing
Creating two versions of your SMS allows you to evaluate their performance and choose the best version. That’s what A/B testing is. It ensures optimal results for the marketing campaign.
Here’s an example of two versions of the same message.
Example
Version 1: “Hey [Name], style your iPhone according to your personality! Get 20% off on our modish cases. Shop now: [link]”
Version 2: “Upgrade your phone’s look! Enjoy 20% off on all iPhone cases for a limited time. Click here: [link]”
#3 Control the arrival time of sales text messages
Sending customers SMS at night when they are asleep is not only useless but also annoying. You might end up getting blocked.
Control the arrival time using scheduling tools, such as EngageLab, a multi-channel marketing tool. Consider the time zones and suitable hours. Test different arrival times to figure out the best one.
And don’t bombard text messages multiple times a day. Target once and hit the bullseye.
#4 Several factors affecting SMS arrival rate
Sales messages might not go as planned. Some factors could affect the arrival rate. For instance, network carrier issues might result in delays. Similarly, other factors include network congestion, message length, region, regulations, etc.
While managing an SMS campaign, it’s important to consider these factors. Otherwise, your Black Friday offers could arrive after Cyber Monday.
A Marketing Solution Provider that Relieves You of All Worries
Engagelab offers reliable, large-scale SMS for e-commerce, product launches, and membership services, etc., with compliance to CCPA, GDPR, and data privacy regulations. With multi-channel resources and automatic switching, Engagelab ensures stable, fast delivery — 99% within 5 seconds.
Part 2. 54 Sales Text Message Examples at Different Stages of Sales [for Every Industry]
1 Initial Stage
E-commerce: “Looking for a Stylish yet Protective iPhone case? Check out our latest collection here: [link].”
Fitness: “Lose weight without excessive exercise and dieting! Sign up for our free webinar here: [link].”
Education: “Learn digital marketing from industry experts and earn in six figures. Enroll for the course before 10th December. Apply here: [link].”
Healthcare: “Hi [Name], visit our newly opened clinic for a free OPD consultation. Reply “Yes” to book an appointment.”
Real Estate: “Buy the house of your dreams! Check out new listings in your area. Explore here: [link].”
Investment: “10X your money with highly profitable stock options! Replay “Profit” to book a free consultation with our expert today.”
Beauty: “Exclusive discounts on beauty services at our newly opened branch. Visit today and get 10% OFF”
Automotive: “Own your dream car at 0% down payment. Low interest and flexible terms. Learn more: [link].”
SaaS: “Boost YouTube views with our YouTube SEO tool. Get 100 free credits per month. Sign up today [link].”
2 Follow-up Stage
E-commerce: “Hi [Name], still thinking about chic iPhone cases? Our latest collection with exciting colors, patterns, and designs is live. Visit store: [link].”
Fitness: “Hi [Name], confused about the no-exercise weight loss technique? Chat with our experts and resolve your queries. Say Hello: [link].”
Education: “Hi [Name], still struggling to pick a discipline? Talk to our career experts and choose the right program. Book a video consultation: [link].”
Healthcare: “Hi [Name], confirm your appointment today and get 10% off on the consultation. Book here: [link].”
Real Estate: “Hi [Name], didn’t like the property you visited? Convey your feedback and help us offer personalized listings [link].”
Investment: “Hi [Name], you’ve already taken the first step by creating an account. Invest today and maximize your returns [link].”
Beauty: “Hi [Name], offering up to 50% off on all beauty services. Discount ends this week. Book now: [link].”
Automotive: “Hi [Name], get an additional 10% off on selected models. Claim yours here: [link].”
SaaS: “Hi [Name], try our 15-day free trial and enjoy premium features for free. Sign up here: [link].”
3 Promotions and Discounts
E-commerce: “Flash Sale! Up to 30% off on all items. Sale ends tonight. Shop now: [link].”
Fitness: “Make Yourself Fit! 50% off on our weight loss bootcamp. Only 30 seats available. Book today: [link].”
Education: “Elevate your learning! Flat 60% off on all digital marketing courses this week. Book today: [link].”
Healthcare: “Anniversary Sale: Get up to 15% off on all medicines. Ends on 15 October. Shop Now: [link].”
Investment: “Invest wisely, earn big! Special discounts on investment plans. Act fast! [Link]”
Beauty: “Multiply Your Beauty! Get a manicure and pedicure free on any makeup package. Offer ends this month”
Automotive: “Black Friday Sale! Down Payments as low as 0%. Get your own car at a low interest rate. Check eligible models [link].”
SaaS: “Cyber Monday Sale! Flat 40% off on lifetime cloud storage plans. Upgrade your storage today [link].”
4 After-sale
E-commerce: “Hi [Name], thanks for shopping with us. Here’s a 10% discount coupon for your next shopping [link].”
Fitness: “Hi [Name], Thanks for choosing us for your weight loss journey. Enjoy a 10% discount on the quarterly plan. Claim yours here [link].”
Education: “Hi [Name], you’ve made the right decision by buying our course. Gear up for learning and start your classes today [link].”
Healthcare: “Hi [Name], your appointment has been scheduled. Set an automatic reminder here [link].”
Real Estate: “Hi [Name], I just emailed you the contract. Please review it and let me know if you have any questions.”
Investment: “Hi [Name], Thanks for investing with us! Your brave step will lead to high returns. Explore more investing options here [link].”
Beauty: “Hi [Name], Loved the experience? Leave a review and get 10% off on the next spa service.”
Automotive: “Hi [Name], thanks for choosing ABC Car Wash. Get our annual membership at a 30% discount. Sign up here [link].”
SaaS: “Hi [Name], Thanks for your order! Log into your account and boost your YouTube search presence with us.”
5 Up-selling and Cross-selling
E-commerce: “Hi [Name], enjoying your iPhone case? Here are a few more iPhone accessories you would love to have. Explore now! [link].”
Fitness: “Hi [Name], combine your weight training with our nutritional program. Get your meals customized to achieve fitness goals faster. Details here [link].”
Education: “Hi [Name], Get Certified! Enroll in our advanced course and get a certificate. Limited seats available. [Link]”
Investment: “Hi [Name], Secure your investments with our insurance solutions. Ensure profits and minimize risks [Link]”
Beauty: “Hi [Name], enjoyed the facial? Try our deluxe to enhance your beauty head-to-toe. Avail 10% discount on bookings. Book now! [link].”
SaaS: “Hi [Name], happy with our YouTube SEO tool? Try our new Facebook SEO tool for free. Sign up now! [link].”
6 Customer Retention
E-commerce: “Hi [Name], thank you for being a loyal customer! Here’s an exclusive 15% off on your next purchase: [link].”
Fitness: “Hi [Name], Fitness Bootcamp is live! Extra 10% discount for existing members. Avail yours here [link].”
Education: “Hi [Name], explore new courses of your favorite instructors. Here’s an exclusive 15% off on any course [link].”
Healthcare: “Hi [Name], thanks for trusting us again. Get a 10% discount on your next appointment. Book now! [link].”
Real Estate: “Hi [Name], new listings in your area. Best opportunity to secure high-demand properties. Explore here: [link].”
Investment: “Hi [Name], Congratulations on making a 2X return! Explore high-return investing opportunities with our experts. Book a meeting [link].”
Beauty: “Hi [Name], thanks for being a loyal customer! Enjoy up to 30% off on all services. Claim your discount here [link].”
Automotive: “Hi [Name], keep your car up to the mark. Free inspection service for our customers and a 10% discount on annual packages. Renew now! [link].”
SaaS: “Hi [Name], Thank you for choosing us! Enjoy 1 month free on your annual subscription. Upgrade now! [Link]”
Send Sales Message Now
Part 3. Bonus: Effective Tips for Sales Messaging
Based on the previous marketing tips for sending sales messages and 50 effective sales text message examples, we have summarized the following tips for writing sales messages. Consider these tips in mind to ensure excellent results.
1. Get Consent
Sending SMS without consent is illegal in some countries. Even if it’s legal, it is unethical to send messages without consent. While getting the number, get the consent as well.
2. Be Concise
Convey your message in as few words as possible. Get straight to the point and do not waste the time of the reader. Moreover, ensure the messages are within 160 characters.
3. Avoid Click Baits
Your customers trust you, and that’s why you have their number. Do not send click baits or give false hopes. Be genuine and respect their time.
4. Choose the Perfect Time
Choosing the right time is important to get the best outcome. Select it according to the time zone and routine of the people. Try different times to know which works best in a specific region.
5. Add a CTA
Don’t forget to add a CTA at the end. It’s what compels the customer to take the action you want. Without a CTA the customer/reader is clueless.
6. Use an Automation Tool
You need a reliable automation tool that can help you get your messages delivered to customers at the right time.
EngageLab Sales Messaging Platform is an incredible option. It's an omnichannel customer engagement platform you can use for SMS or sales messages. The unified API can be directly integrated with multiple carriers across 200+ countries and territories; you can target global customers. It gives you timely status and detailed analytics to evaluate the success of your SMS campaign. It ensures high concurrency and reliability.
In addition to SMS marketing solutions, you can also choose AppPush, WepPush, email and other marketing channels to complement your marketing strategy.
Besides, Engagelab offers a large number of preset Email marketing templates that companies can edit on demand, saving a lot of time designing and organizing email content.
As a bulk messaging tool suitable for businesses of all sizes, Engagelab offers a user-friendly interface and advanced features. It's a perfect combination of functionality and affordability.
Conclusion
Sales messaging can do wonders but only if you know how to do it the right way. While writing and sending SMS, your goal should be conveying the message without annoying customers. People could allow you to send messages, but they don’t like spam. We have shared 54 sales message examples to help you hone the craft. Consider the tips in the bonus section for an optimal outcome. If you want to make your sales message campaign successful, effortless, and global, try EngageLab. It’s an all-in-one solution to connecting with customers.
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