A Full Guide on WhatsApp Newsletter for Business Marketing [2025]

WhatsApp is a personal communication tool that people use for day-to-day conversations.

Over time, it has also become an ideal platform for businesses to interact with their customers. Its massive user base, interactive features, and direct access to people’s inboxes compel businesses to use it as a marketing tool.

WhatsApp Newsletter is the modern form of email newsletter—with better open rates, engagement, and results. Now, businesses are opting for WhatsApp newsletters for marketing, communication, updates, etc.

Let’s explore what a WhatsApp newsletter is and how it can take marketing to the next level.

Part 1: What's WhatsApp Newsletter?

A WhatsApp newsletter is a message sent to a massive list of customers who have opted-in or agreed to receive messages from a brand or business. We can call it the modern way of sending newsletters, which is better than the traditional email newsletter.

If you want to send messages to a massive number of recipients via WhatsApp, you need to use the WhatsApp Broadcast feature, which is available through WhatsApp Business API. Be it a newsletter, updates, campaigns, or any other kind of message, the WhatsApp Broadcast feature is used. And businesses must comply with the broadcasting rules set by WhatsApp.

Recipients have the option to opt out from receiving the message whenever they want. They can receive messages from the brands they want and interact with them.

By using WhatsApp newsletters, businesses can interact and communicate effectively with their customers. They can land in customer’s inboxes without being marked as spam. There are higher chances of delivery and opening of the newsletter compared to other methods.

Part 2: Quick Comparison of "WhatsApp Newsletter, Broadcast Lists, and Email Newsletter"

WhatsApp Newsletter as we discussed is a WhatsApp Broadcast message that requires a Business API.

On the other hand, Broadcast Lists refer to sending bulk messages to up to 256 people. It does not require the WhatsApp Business API. Messages can be sent without opt-ins, and there are no restrictions. It’s an ideal option for small businesses and startups.

Email newsletters are the traditional way of sharing information with customers on a regular basis through emails. They are suitable for all kinds of businesses and for sharing short or longer forms of text, videos, images, attachments, etc.

Quick Comparison Table

Part 3: Benefits of WhatsApp Business Newsletter

WhatsApp newsletters offer incredible benefits. Here are a few:

• High Open Rates: WhatsApp newsletters have a higher open rate compared to email newsletters. The open rate is about 98%, which means most of your messages are opened by the recipients. So there are higher chances of conversions, engagement, etc.
• Massive Reach: With WhatsApp newsletter, businesses can reach a massive audience worldwide. It has over 2 billion active users, so businesses have a huge opportunity.
• Personalization: WhatsApp messages look more personalized because of the nature of the platform. People use it for personal communication, and these personalized messages help in improving engagement and relationships with customers.
• Analytics: Businesses can easily track the performance of their WhatsApp newsletter. They get to see some key metrics, including open rate, click-through rate, conversion rate, etc.. Plus, it is possible to know about the messages read, replied, failed, etc.
• Multimedia: WhatsApp is much better than emails when it comes to multimedia. WhatsApp Newsletter natively supports images, videos, and audio, allowing for a seamless viewing experience without the need for attachments or external links.It is more engaging and interactive, which is why it offers better results.
• No Spam Filter: You don't need to worry about being marked as spam. The messages land in your customers' inboxes. There is no spam filter on the platform, so you have better chances of reaching your customers and achieving your goals.

Part 4: Use Cases of WhatsApp Newsletter [With Examples]

WhatsApp newsletters can be used for almost any purpose where you want to convey information to a massive audience. Here are some common use cases.

1Offers and Deals

Companies announce special offers and deals for their customers through WhatsApp newsletters. They share discounts, offers, referrals, coupons, promotional deals, loyalty programs, etc.

Recipients are interested in messages offering value. These things spark their interest, and they are likely to take action.

A WhatsApp newsletter is a better way of driving sales and boosting revenues. It has an excellent open rate, and it can easily engage customers.

2Updates

WhatsApp newsletter is also useful for sharing updates. It’s an effective way of sharing information with customers quickly.

Suppose a company has to send an update about the changes in the terms of service. WhatsApp newsletter is an ideal option as it offers instant delivery.

That’s why companies prefer it for urgent updates. For any update or news, WhatsApp newsletter can be used, and it’s much more effective than email newsletters.

3Reminders

For reminders, such as subscription renewal, appointments, events, and due dates, WhatsApp newsletter can be used.

It’s an effective way as there are higher chances of opening and reading. For instance, a customer is using a SaaS subscription. It’s going to end tonight. In that case, a WhatsApp newsletter can be used to send a reminder for the renewal.

4Content and Information

Sharing content, including text, videos, images, gifs, and even files becomes a lot easier with WhatsApp newsletter. Be it product information, tips, resources, or links, a WhatsApp newsletter is a suitable option.

WhatsApp is more engaging and interactive compared to emails. Just imagine sending a video using WhatsApp newsletter and Email newsletter. Which is better? Your answer would probably be a WhatsApp newsletter.

5Feedback and Surveys

Businesses can collect feedback and do surveys with WhatsApp newsletters. They can even create a poll for their customers to answer without any hassle.

WhatsApp is an interactive platform, and without directing users to any third-party app or service, it is possible to collect feedback and do surveys within the app. It’s feasible for both the customer and the business.

Part 5: The Best WhatsApp Newsletter Tool

We already know that the benefits of sending a newsletter via WhatsApp Business API are obvious:

✅ No 256-recipient limit, so you can message at scale.

✅ Automates chats with AI and CRM for smoother interactions.

✅ Gets straight to users, no spam folder issues.

✅ Supports buttons and multimedia messages for better engagement.

✅ Verified by WhatsApp, so it's more trusted and secure.

So many benefits, in fact, are subject to choosing the right WhatsApp newsletter tool.

Yes, you need a reliable tool to send WhatsApp messages in bulk using WhatsApp Business API. A tool that can offer customized messages, higher delivery rates, and compliance with WhatsApp policies.

EngageLab is the tool you are looking for. It’s an all-in-one customer engagement platform. Not only can you send WhatsApp newsletters but also emails, SMS, app push, web push, and even OTPs. As an officially certified WhatsApp Business API service, EngageLab empowers businesses to build strong connections with customers through WhatsApp.

With EngageLab, you get:

Part 6: How to Create Personalized WhatsApp Newsletter Easily? [Step-by-Step]

Creating a personalized newsletter with EngageLab is pretty simple. Here are the simple steps you need to follow.

Step 1: Log in to your EngageLab account. You’ll see the dashboard. Click WhatsApp.

Step 2. Register your business account and the sending number by following the on-screen instructions. To learn more about this step, check this guide.

Step 3: Once your WhatsApp Business account and number are registered with EngageLab, the next move is to create message templates. For that, go to Message Templates on the left sidebar. Click Create Template.

Step 4: Select the template category and the language. Enter the template name. Click Continue.

Step 5: Enter the message for the newsletter. You can also add variables for the name, location, etc. You can also add media in the heater and text in the footer. It also offers you an option to add a button. When you are done with the newsletter, click Create.

Step 6: Go to Send Message and click Template Message. Select the sending number, time, recipients, and template. Click Send.

Send WhatsApp Newsletter

Part 7: Best Practices for WhatsApp Newsletter

For excellent results of your WhatsApp newsletter campaign, follow these best practices.

1Take Permission

Opt-in is the first thing you should do before sending WhatsApp newsletters. Without it, you won’t get the results you want to achieve. Your account could be reported, and in the worst case, you might need to pay penalties.

The ethical way of sending WhatsApp newsletters is to obtain opt-in from the recipients in the first place. And then, send newsletters. Do not send newsletters to random contacts and people who have not opted-in.

While taking permission, clearly communicate the purpose of the newsletter, its content, the value it offers, etc. You need to be transparent with your customers. Otherwise, they will opt out if you fail to deliver what you promised.

2Create Engaging and Concise Content

The content of the newsletter matters a lot. Firstly, it should be engaging to compel message openers to give it a read. You can insert some emojis to spark the interest.

Provide value to your customers. The content of the message should be worth their time, and they should be able to get something, such as a special discount, valuable information, new launch updates, etc.

And most importantly, keep everything concise. Use fewer words to convey the message. Make every newsletter count with copywriting skills.

3Time and Frequency

You can’t send WhatsApp newsletters at any time. According to your audience, pick a suitable time when the recipients are likely to open and read it.

WhatsApp newsletters are powerful but overdoing them takes away the benefits. Set a suitable frequency for sending newsletters. Otherwise, recipients will get disturbed, which translates to high opt-outs.

Do not send newsletters too frequently. Ideally, you should do it once or twice a week. However, it totally depends on the business, type of newsletter, and other factors.

4Add CTAs

Compel readers to take action. Without a proper CTA, readers do not have any clue of what you want them to do.

Add clear CTAs at the end. You can add a button or link to direct readers to the web page, video, form, etc.

5Option to Opt-out

Recipients have the right to opt out, and you must provide an easy way to do that. Educate recipients that they can send “STOP” to opt out.

At the same time, you can ask for their feedback and the reason for opting out. It could help in improving your WhatsApp newsletter.

Part 8: FAQs about WhatsApp Newsletter

1Some tips for creating WhatsApp newsletters?

• Tailor personalized newsletters according to the audience
• Schedule newsletters according to the time zone
• Do not send newsletters too frequently
• Provide value to the recipients and keep the message concise
• Comply with WhatsApp terms of service and business policies
• Track the newsletter’s performance through the metrics

2What is the open rate of WhatsApp newsletters?

The open rate of WhatsApp newsletters is 98%, which is incredible. Almost all messages are opened and viewed by recipients because WhatsApp is used for personal communication. Users use it frequently and multiple times in a day and open most of the messages.

3What are the advantages of WhatsApp newsletter over email?

WhatsApp newsletters have a 4X open rate compared to the email newsletter. Secondly, they do not end up as spam, and the delivery is extremely quick. It is more interactive and engaging for the recipients.

4How much does WhatsApp newsletter cost?

The cost of a WhatsApp newsletter depends on the region and service provider. For instance, with EngageLab, you can send 1,000 WhatsApp newsletters to US recipients for $18.5.

Conclusion

WhatsApp newsletter is much better than email newsletters because it lands directly in the inbox, is mostly read by customers, and offers excellent results. It’s undoubtedly a powerful marketing tool, but businesses must understand how to harness its power correctly. If you want to target your customers on WhatsApp and reach their inboxes successfully, try EngageLab. It allows you to send WhatsApp newsletters and other forms of WhatsApp personalized messages to users and helps you make your marketing campaign more successful.

Send WhatsApp Newsletter