WhatsApp Quote Description

Before 20230601-current

1.1 Meta official charges

Category	Description
country	1. the unit price varies according to the international area code of the recipient's telephone number. 2. If no specific country/region quotation is seen in the quotation sheet, please refer to the quotation of other regions such as "other regions in Asia Pacific" and "other regions in Africa" in the quotation sheet according to the location of the country.
Merchant conversation Business-Initiated	1. Push forward 24 hours at the time when the Enterprise sends a message to the user. If the user does not send a message to the merchant within 24 hours, it is considered as a conversation initiated by the merchant. 2. Merchants can only use template messages to start a conversation. After a user replies to a message, the merchant can send a non-template message to the user. 3. Only one fee is charged during a conversation (lasting 24 hours), and messages can be sent indefinitely within 24 hours.
User conversation User-Initiated	1. After the user sends a message, the merchant replies to the user's message within 24 hours to enable one user conversation. 2. Only one fee is charged during a conversation (lasting 24 hours), and messages can be sent indefinitely within 24 hours. 3. User conversations are cheaper than merchant conversations.

1.2 Free Scenario

scenario	Description
users send messages	if a user sends a message to the merchant, there is no charge for the merchant not to reply.
Failed to send	the message fails to be sent. If the mobile phone number is invalid, no fee is charged.
Free quota	the first 1000 conversations per month for each WABA are free of charge, and no conversation type is distinguished. At 00:00 on the 1st of each month, it is calculated according to the time zone selected by WABA. Multiple phone numbers under WABA share the quota.
Free access point	when users use WhatsApp information advertising action call button or Facebook fans Page action call button after the message is sent to the merchant, the merchant replies to the user within 24 hours. First conversation free

1.3 EngageLab charges

when the price changes, it will be notified one month in advance.
1.Depending on the location of the entity

the location of the enterprise entity.	Description
overseas	consistent with the official Meta price and Bill, no additional service charge is charged.
Mainland China	the conversation consumption fee is the same as that of the official, and an additional server resource consumption fee is charged (it is related to the usage and speed, and is discussed in detail with the business.)

2.Explanation of billing currency.

Meta and EngageLab will bill in US dollars, and the unit price of the "US dollar quotation" will be used first.
Meta and EngageLab will calculate fees based on the "unit price of the quotation in the selected currency" and then convert it to USD according to the exchange rate for billing.
- If you have special requirements, please contact your account manager to explain: you request to select "other currencies such as Euro", use "quotation such as Euro" to calculate the consumption cost, and then convert it to USD for settlement.
- Please note: After the official launch, currency is no longer allowed to be modified, and the exchange rate is subject to fluctuation and change, so you undertake to bear your own risk if your expenses increase due to exchange rate change in the future.

After 20230601

Meta official documentation

1.1 Meta official charges

1.The former Merchant Conversation category (Business-Initiated) is divided into 3 new categories: Service Notification, Authentication, and Marketing. Messages sent by merchants will be categorized and charged according to the category of the template message sent.

That is to say, if three messages are sent in succession, they belong to three template categories respectively, and a fee of three times will be charged.

2.The original User-Initiated was renamed customer service conversation. During the conversation **merchants must send non-template messages. **To belong to the service conversation

Category	Description
country	1. the unit price varies according to the international area code of the recipient's telephone number. 2. If no specific country/region quotation is seen in the quotation sheet, please refer to the quotation of other regions such as "other regions in Asia Pacific" and "other regions in Africa" in the quotation sheet according to the location of the country.
service notification dialog Utility	1. Definition: promote specific and agreed requests or transactions, or update ongoing transactions to customers, including post-purchase notifications and periodic bills. 2. From the Enterprise the first service notification template message start a service notification dialog window for 24 hours and only charge one fee. 3. Only unlimited sending is allowed in the 24-hour dialog window service notification template message, non-template messages without additional fees.
authentication dialog Authentication	1. Definition: verification code 2. From the Enterprise the first authentication template message start a service notification dialog window for 24 hours and only charge one fee. 3. Only unlimited sending is allowed in the 24-hour dialog window authentication template message, non-template messages without additional fees.
marketing conversation Marketing	1. Including promotion or discount, information update or inviting customers to respond/take actions. Any conversation that does not meet the utility or authentication conditions is a marketing conversation. 2. From the Enterprise the first marketing template message start a service notification dialog window for 24 hours and only charge one fee. 3. Only unlimited sending is allowed in the 24-hour dialog window marketing Template Message , non-template messages without additional fees.
customer service conversation Service	1. After the user sends a message, the merchant replies to the user within 24 hours ( must be a non-template message ) to enable one user conversation. 2. Only one fee is charged during a service conversation (lasting 24 hours) and can be sent Non-template messages indefinitely within 24 hours.

1.2 Free Scenario

Scenario	Description
users send messages	if a user sends a message to the merchant, there is no charge for the merchant not to reply.
Failed to send	the message fails to be sent. If the mobile phone number is invalid, no fee is charged.
Free quota	the first 1000 WABA per month customer service conversation (initiated by users) free. Calculated at 0:00 on the 1st of each month according to the time zone selected by WABA multiple phone numbers under WABA share the quota.
Free access point	1. When users use WhatsApp information advertising action call button or Facebook fans Page action call button after the message is sent to the merchant, the merchant replies to the user within 24 hours. First conversation free 2. From March 1, 2023, the free conversation window was extended from 24 hours to 72 hours, that is, after the free access point conversation is enabled, no fees are charged for the merchant to reply to any messages (including all template messages) within 72 hours.

1.3 EngageLab charges

there is no change except for the change in conversation costs that are consistent with the official changes. When the price changes, it will be notified one month in advance.
1.Depending on the location of the entity

The location of the enterprise entity.	Description
overseas	consistent with the official Meta price and Bill, no additional service charge is charged.
Mainland China	the conversation consumption fee is the same as that of the official, and an additional server resource consumption fee is charged (it is related to the usage and speed, and is discussed in detail with the business.)

2.sExplanation of billing currency.

Meta and EngageLab will bill in US dollars, and the unit price of the "US dollar quotation" will be used first.
Meta and EngageLab will calculate fees based on the "unit price of the quotation in the selected currency" and then convert it to USD according to the exchange rate for billing.
- If you have special requirements, please contact your account manager to explain: you request to select "other currencies such as Euro", use "quotation such as Euro" to calculate the consumption cost, and then convert it to USD for settlement.
- Please note: After the official launch, currency is no longer allowed to be modified, and the exchange rate is subject to fluctuation and change, so you undertake to bear your own risk if your expenses increase due to exchange rate change in the future.

Request a better price

EngageLab's current rates for WhatsApp are already discounted compared to other providers. If you specifically want to get an additional discount on the official WhatsApp price, please contact the commercial communication.

Price advantage

1.SMS is charged according to the number of messages and words, but WhatsApp only charges once in 24 hours.

WhatsApp's billing logic can better cope with the problem of blackmailing.

2.WhatsApp will reduce the cost of OTP type messages after 20230601, and strive for lower price than single SMS.